Passworks - How to incorporate social media into a pass marketing campaign

How social media can boost a Mobile Marketing campaign using Passbook

Social media will continue to be one of the key drivers in the customer-brand relationship in 2015. Brands need to effectively leverage this tool as part of their overall marketing strategy but need to be aware that primary emphasis should be on creating better customer support.

Brand interaction with customers, in recent years, has seen a shift away from traditional channels, as people have gradually looked for alternatives to the way large corporations typically communicate. Instead, the modern consumer needs to be dealt with in more personable, personalize, human tones, making it essential that all companies have a social media outlet for quick, open communications with customers.

Current consumers are savvier and will quickly catch on to when a brand’s marketing ploy looks too much like spam. However, if you give that customer high quality content or good value, they will be much more reciprocal and feel more appreciated at the attempt to reach out to them.

A social media referral campaign has huge potential to turn customers into brand ambassadors, as happy customers are powerful assets for any business. The traditional word of mouth is still as effective as ever but in today’s world on top of verbally telling someone, people will share a product with their friends via social media. Research shows that consumers are 71% more likely to make a purchase based on a social media referral. The potential there is obvious!

A Passbook campaign is ideal in creating an effective social media referral, as it offers great value to customers whilst rewarding them for sharing the Pass with a friend.

 

The mobile coupon could be shared and used by anyone. Customers are incentivised to access a Pass by sharing it with a certain amount of friends, thus increasing awareness of your brand and maximising exposure to products thereby creating new customers.

In the coming years we will see more uses of digital mobile wallets and beacons to facilitate customers’ experiences and provide brands an outlet to offer them more relevant content. Utilising social media for real-time communications will be key, but also important will be the ‘shareability’ of a brand’s products and whether they can effectively utilise social media to enhance and boost marketing campaigns.

One thought on “How social media can boost a Mobile Marketing campaign using Passbook”

Leave a Reply

Your email address will not be published. Required fields are marked *