Why Passbook will be renamed Wallet

— Passbook —

Apple launched Passbook App in September 2012. Passbook is a pre-installed App with the purpose of dematerializing physical cards, tickets and coupons into mobile passes and storing them into one single place.

Since 2012, the passes have been gaining awareness among several industries, with a high focus on air travel and retail. Marketers caught the eye on a huge digital marketing potential by using Passbook to engage via mobile with their customers.

However, the commercial roll out and adherence, mainly from the brand´s side, of Passbook at the beginning was slow which let to a low usage and awareness. If Passbook was like a normal wallet why couldn’t it support payments? What was the point of it?

— Apple Pay —

In September 2014, Apple announced that it was partnering with Visa, MasterCard and American Express, which allowed consumers to store their credit and debit cards and to pay through their iPhones. In October 2014, with the official launch of Apple Pay at the United States for iPhones 6 and 6 Plus, all the messages and doubts were simplified as each Apps had their own roles. Just 6 months after the launch, Apple Pay acceptance and usage was growing fast, giving consumers access to contactless payments with Apple Pay in more than 700.000 locations.

On July 2015, and after a huge success on the US, Apple Pay was launched in the UK, supporting about 70 percent of all British credit and debit cards, and services such as Post Office and other popular stores and restaurants.

— Wallet —

A physical wallet contains all types of credit and debit cards, store cards, membership cards and papers, such as coupons or boarding passes. So, it´s natural that a mobile wallet, where all the above is also stored together uses the Wallet name to communicate the same purpose: commercial transactions and relationships between the consumer and the brand. Consequentially, in 2015 with the release of the new iOS 9, Apple merged both Passbook and Apple Pay Apps into one only brand named Wallet.

With the launch of IOS 9, there is a major change which is the possibility of having a new code: EAN 128. This will allow Apple Wallet to grow faster driven by both brands and POS acceptance. In addition to this add-on, thanks to the location-based features linked to Passbook and the new iOS Maps, Wallet now knows which card you need when you’re in a given store and presents the right option. Also, these passes can now be distributed through Safari or scanned using the built-in scanner inside the App.

Starting this fall, Apple Pay will support Walgreens Balance Rewards, Kohl’s, Coca-Cola, Dunkin’ Donuts, Panera Bread, and Wegmans.

 

Altogether, Apple Wallet presents itself as the main mobile wallet competitor. This statement translates in offering a stronger mobile marketing opportunity for brands, with a higher reach and effectiveness that no brand should refuse.

A Guess tem novidades!

Para conhecer a nova colecção de sapatos Primavera / Verão ’15 e ficar sempre a par das próximas promoções apenas faça scan do código QR com o seu telemóvel para fazer download do passe ou clique em: http://buff.ly/1Jvi0HN! 🙂

Passworks-Guess

 

Campanha válida para Portugal e presente nas lojas indicadas no verso do passe.

Boas compras!

Paez & Passworks – A Visual Case Study

Over the last few months Passworks has been working with Paez, a worldwide shoes brand born in Argentina.

In January, Paez launched a campaign in Portugal which with new campaigns it will be updated with new information, alerting the customers who previously downloaded the pass. For portuguese readers, if you wish to have access to this pass and consequentially to the pass updates, just click here.

With this case study we share our experience together, with numbers and a visual flow of how Paez created their first mobile coupon:

Passworks - Paez Case Study

Adtile introduces FireMotion

Our good friends Adtile just launched an incredible mobile advertising product called FireMotion and we were so happy for them we couldn’t help ourselves to share their amazing news so we show you their Press Release about FireMotion. You can read it here.

On the 11th February, Adtile Technologies announced mobile advertising industry’s first multi-sensor mobile engagement platform, FireMotion. This new mobile ad platform works like a lightweight operating system bringing motion technology to mobile advertising. As part of FireMotion, Adtile Technologies partnered with Passworks and Two Tap, two leading companies in the mobile commerce space, to ensure a seamless purchasing and reward experience on smartphones.

FireMotion’s proprietary technology accurately tracks the phone’s positioning and velocity, which allows the phone to function as an extension of the person. FireMotion gives advertisers a new set of creative tools to use in mobile advertising campaigns.

“People find most mobile ads are ineffective or annoyingly disruptive. That is because most of those ads are designed for desktop and don’t take advantage of the incredible sensory hardware already in smartphones.”

“My goal at Adtile is to help brands create the kind of advertising that creates human connections. I want to change the quality of mobile advertising and deliver fully integrated approach.”

—Nils Forsblom, CEO and founder, Adtile Technologies

The response from ads using Adtile’s FireMotion has been very positive. The initial reports show over 30% engagement rate and an average of 23 seconds of participation time with over 6% click-through rate, which are some of the highest rates in the online and mobile advertising industry.

Although higher click-through rates are essential for mobile ads, Adtile Technologies wanted to remove any barriers to purchase by partnering with Passworks and Two Tap to create one of the simplest mobile engagement options available today. FireMotion ads can seamlessly connect to a universal shopping cart, Passbook, Google Wallet or Payments. A person who interacts with a FireMotion mobile ad can purchase the product in the ad instead of going to a different webpage, keeping the entire purchase and payment process extremely simple.

“The launch of Adtile’s new platform is a great compass for established advertisers who want to take full advantage of mobile capabilities, and Two Tap is very excited to power e-commerce interactions on the new platform.”

“FireMotion’s integrated approach will offer new and rich tools to build experiences that are vital to brands that want to stand out in the bland mobile banner ad-space.”

—Raz Roman, co-founder, Two Tap

Instead of spending a lot of time and money developing new sensor enabled mobile ads, FireMotion ad builds will be available through the password protected Adtile Motion Store. This online store will feature unique motion ad interactions that can be used by brands and agencies by simply incorporating design and storytelling into the flow. These result-proven ad builds incorporate very specific interface design and developer guidelines for quality and constraint purposes. All FireMotion ads must be approved by Adtile Technologies for quality assurance. Brands can also work directly with Adtile Technologies to create specific designed ads as well.

About Adtile Technologies

Located in San Diego, California, Adtile is a pioneer and developer of multi-sensor advertising technology for smartphones and tablets. We are working with leading technology companies and Fortune 500 brands. Adtile is on a quest to transform mobile advertising. We believe the best way to revolutionize mobile ads is to create an entirely new design that embraces the needs of mobile users by making it part of the user experience. We’ve created a mobile-first advertising solution from the ground up—challenging assumptions about how ads work and redesigning it for a world on the move.

More information is available at: www.adtile.me.

Passworks: a passport to be closer to the clients

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Francisco não teve a ideia mas executou-a: foi convidado pela Faber Ventures para ser a cara da Passworks, start-up que quer aproximar as marcas dos clientes

Poder comunicar com os clientes de maneira personalizada, sempre que eles passam perto da sua loja, é possível sem sair da porta: avisá-los de promoções, dar-lhes um presente de aniversário, estar presente.
A Passworks, empresa pensada e criada por uma equipa ligada ao fundo de capital de risco Faber Ventures – que investiu no primeiro ano um milhão de dólares no negócio, com retorno esperado nos próximos três anos – trata de tudo. Através do Passbook, uma carteira móvel que guarda informação em smartphones, cria e atualiza cupões de descontos, promoções e outro tipo de informação, de maneira direcionada e personalizada. Depois de criado o conteúdo, basta que os seus clientes descarreguem a aplicação nos respetivos smartphones para terem acesso a todas as novidades: uma espécie de anúncio porta-a-porta. “Se estão a chegar ao ponto de venda, por que não dizer-lhes que aproveitem alguma oportunidade? Isso inclui estar no aeroporto e receber uma mensagem com uma promoção de uma loja no aeroporto“, explica Francisco Belo, CEO da empresa.

Published by dinheirovivo