Passworks had a makeover!

homepage is re-making its website in order for become clearer for its customers!

Now it is possible to better understand what we do, how we do it, how the technology works and, more importantly, how you can benefit from us. Feel free to wonder around our Homepage, to know how this service better suits your business and, also, our “How It Works” page to get an overview on both consumer and brand experience.

We are continuously working on improving or services & communication so don’t hesitate to take a look and, if you need anything, contact us! We are happy to help! 🙂

How are you communicating your offers this Christmas?


With Passworks, you can easily communicate into your customers’ smartphones.
Create a digital coupon with your offer and distribute it by Email, SMS, Facebook or printed ads.


Your customer can click on a link or scan a QR code to download the coupon into the smartphone.
This opens a new communication channel for your brand.


Remind your customers about the offer when they are near your store due to the location-based notifications.

And remember, you can send push notifications at any moment and even update the content in real-time after Christmas to communicate Winter Sales!

Passworks-Christmas-Newsletter-4   Passworks-Christmas-Newsletter-5

It’s the Apple season time!

Yesterday was the Apple event in San Francisco and it was massive, presenting its new lineup of products and updates. From Apple Watch bands to the new iPad Pro, passing by the new Apple TV and finishing with the announcement of the new iPhone 6S and iPhone 6S Plus.


Apple Watch

Apple Watches

Apple announced that the Watch was gaining new bands, with the special mention of stylish new designs from Hermes and others, and that the Apple Watch Sport had some new finishes.

Additionally, the company showcased watchOS2 that will be official released on 16th of September.


iPad Pro

Apple iPad Pro

Apple unveiled their ultimate and the most powerful iPad ever, the iPad Pro. This beautiful new iPad has a high definition 12.9” screen with enough screen real estate to allow split, “full-screen” multitasking.

The main details of the new iPad Pro are:

  • 9” screen rocking a 2,732 x 2,048 display,
  • 9 mm thin and 712 grams’ weights,
  • Powerful new A9X chip that is 1.8x than the A8,
  • 10 hour battery life,
  • 8MP iSight camera,
  • Touch ID, and
  • Powerful four speaker audio.


Combining with the iPAd Pro, Apple also introduced the iPad Keyboard and the Precise Apple Pencil.

The iPad Pro is really aiming to be a content creation machine, and to do so, Apple wanted it to have a physical keyboard to handle. The presented keyboard, is very similar to Microsoft Surface keyboard.

Apple also announced a stylus for iPad, which they dubbed as Apple Precise Pencil since is accurate “to the pixel”.


iPad Mini 4

Apple iPad Mini

Apple did a brief mention to the new iPad Mini 4, referring that the mini´s internals have been update and that now it had the same power as the iPad Air 2.


Apple TV

Apple TV

Apple revisited the Apple TV device, with a new App store (a clear believe of Tim Cook that the future of TV is apps), OS (tvOS) and a multitouch remote with a powerful Siri support. There is also a more emphasis on casual gaming with the new Apple TV.

But the star of the new Apple TV is definitely its remote with the new Siri powered touch versatile remote. The new Apple TV Remote is a Bluetooth 4.0 powered that allows user a much more advanced control due to its variety of inputs.


iPhone 6s and iPhone 6s Plus

Apple iPhone

Tim Cook unveiled the two new iPhones, the iPhone 6s and iPhone 6s Plus. The updated new devices bring to life several new features, from which the new 3D touch is the most interesting because it can be a major evolution in how user interact with their iPhones. These new devices have a new and improved 12MP camera that shoots 4K video.

The main details of the new iPhone 6s and iPhones 6s Plus are:

  • 3D Touch,
  • 64-bit A9 chip,
  • 12MO back camera with 4K video recording.
  • 5MP FaceTime HD and Retina Flash,
  • Extra-quick new Touch ID.
  • Better WiFi support.


The 3D Touch for iPhone revealed, empowers the devices to sense pressure and give tactile feedback to user. Ultimately, 3D Touch is about saving users taps and getting them to what they want more quickly.

Both new iPhones, are bringing a more quality photography experience with a new and improved 12MP iSight Cameras that can shoot 4K video. There is also a new front facing camera with 5MP HD.

During the new iPhones presentation, it was also announced the official release date of Apple´s new mobile operating system, the iOS9, which will happen on the 16th of September.

To summarise in brief words, it was a great event with very exciting new hardware presented and that finished with the sound of One Direction.


*The images here used are property of

Chic by Choice went mobile (marketing)

Chic by Choice just created a pass* for Vogue Fashion Night Out, on the 10th September 2015, in Lisbon. To have access to the discount, just install this pass on your smartphone.

A Chich by Choice criou um passe para a Vogue Fashion Night Out, a decorrer amanhã, dia 10 de Setembro, em Lisboa. Para aceder ao desconto, apenas instale este passe no seu smartphone.

Facebook Ad Chich by Choice

Have fun!



*campaign valid for Portugal

Destaque-se na Vogue Fashion Night Out

A Vogue Fashion Night Out está quase a chegar e, com o Passworks, pode facilmente comunicar de um modo inovador as suas ofertas através de um passe digital geo-referenciado que é instalado no telefone dos seus clientes.

Deste modo, pode gerar mais tráfego para as suas lojas, enquanto que os seus clientes ficam a par das suas ofertas e onde as pode encontrar nessa noite especial.



Posteriormente, pode continuar a usar esse cartão como meio de comunicação e interacção em constante actualização. (Para além do mais, apenas paga os passes instalados!)

Quer saber mais? Temos todo o prazer em explicar melhor, contacte-nos!

Mobile is happening!

Smartphone usage around the world is a reality. We are looking at around 1.4 billion users worldwide, and growing at a very fast pace. Worldwide, users have a very similar behavior. The smartphone is always on, always there, 24/7, its personal, location-aware and history-aware, creating a huge opportunity to use mobile as the key media format to drive real engagement with your customers.

Mobile is the perfect advertising channel to communicate with the brands and retailers target users. The mobile allows you to create true and real engagement with consumers because its built on users´ profile, context, preference, localization, immediacy, experience and above all relevance.