At Passworks our customers are always our focus, and as a result, we’ve just released the new version of our platform. Many of you have already experienced the new platform and be sure we appreciated all the feedback received.
Aside of many small improvements, the new platform brings:
- A cleaner and more intuitive interface to design the passes and roll out the campaigns;
- New features adding even more value to what our customers are already doing, including CSV file integration, EAN128/GS1 – 1D barcode integration, among other features, and preparation for upcoming releases;
- New pricing model with monthly and yearly subscriptions in order to give you control over your campaign’s budget and, of course, with everything included (unlimited push notifications, pass updates, etc);
- Several new functionalities were added to our API: https://api.passworks.io;
The right moment for Mobile Wallets…
The shift to mobile is definitely happening in 2016! For more information or support to create your mobile coupon campaign contact us.
Have a great week! 🙂
*Sources: Forrester’s Consumer Technographics Financial Services Survey; NCH Marketing Services & State of the Mobile Coupon Industry report by Koupon Media
In a world where we can download and add into our smartphone all sort of things, such as music, books, etc., doesn’t it makes sense to have that same with event tickets?
The waiting for a post delivery of the paper ticket, having to print a ticket beforehand or to go somewhere to pick them up can be a hindrance in an age where time is increasingly important.
The promise of digital wallets can change all that, and with Passworks you can create a pass for an event, turning a paper ticket in to a digital ticket, allowing the user to safely and easily keep it on his smartphone.
Once a pass is created it’s easy to distribute it to customers via email or SMS, with a straightforward link to open and add the digital ticket into their phone in Passbook, to be kept until it’s needed on the day of the event, be it a movie, concert, museum, sporting event etc.
The convenience of not having to carry around a physical ticket makes the whole process of buying and attending an event that much easier for the customer. There’s no longer the worry of losing the ticket or the hassle of having to find it in your wallet, not to mention the printing costs saved by all the new process.
The most impressive aspect of a digital pass over a paper ticket is that fact that it’s dynamic, meaning it can be updated with new information in the lead up to the event or to send a reminder the day before. That pass is also fraud-protected being each digitally signed.
The fumble around in your pocket in the queue is also eliminated via location-based technology implemented in the pass to appear on the users’ lock screen when they are in the proximity, further aiding an easy, stress-free way to store event tickets.
Digital event tickets make it even easier for event organisers to manage their customers as you can easily track their demographics as information is sent back to them from the pass, increasing understanding of their actions and behaviour.
Smartphone usage around the world is a reality. We are looking at around 1.4 billion users worldwide, and growing at a very fast pace. Worldwide, users have a very similar behavior. The smartphone is always on, always there, 24/7, its personal, location-aware and history-aware, creating a huge opportunity to use mobile as the key media format to drive real engagement with your customers.
Mobile is the perfect advertising channel to communicate with the brands and retailers target users. The mobile allows you to create true and real engagement with consumers because its built on users´ profile, context, preference, localization, immediacy, experience and above all relevance.