Passworks provides a complete set of tools, documentation and other resources that enable you to create passes and manage them via our API with ease. Passworks latest version of the REST API documentation (https://api.passworks.io) can be found in GitHub.
Try to figure out the common objects that you can create using the API, such as assets or passes, and also how the authentication and pagination works. We recommend you reading the following additional documentations:
We have been collecting the most frequently asked questions from our prospects and customers, and have decided to create a page with all informations, frequent questions and concerns related to common knowledge gaps.
The Frequently Asked Questions (https://help.passworks.io/) can be found at Passworks Documentation page and is divided by specific topics.
Apple Wallet: Information on what is Apple Wallet, how it works, type of digital passes, characteristics of the technology and much more.
Google Pay: Introduction to Google Pay, how it works, type of passes, characteristics of the technology, how it differentiates versus Apple Wallet and much more.
API: Information on how Passworks REST API works and how to use it.
Quickstart & Miscellaneous: Access to generic questions on Mobile Wallets and Passworks Mobile Wallet platform works.
Security: Provides a high level overview of the security practices that Passworks puts in place to keep our customers data protected all time.
We are excited to announce that we began supporting the creation of content for Google Pay and also you can share your Mobile Wallet Passes using our new convenient short URL service.
We now support Save to Google Pay
You now can create passes for Google Pay with the same ease that you create them for Apple Wallet, and you automatically can serve your customers using the exact same URL. Tap into millions of iOS and Android users to manage their digital offers.
We understand the importance of a short URL when distributing a Mobile Wallet Pass. Starting today, you can share your passes using our convenient pass.yt short URL service, available for free to all Passworks users.
Learn more and start creating your own mobile wallet marketing campaign with the free Passworks trial.
Mobile Wallets allow to start on-going conversations with your customers by managing the wallet pass. With the ability to do real-time pass updates, you can refresh the content of the pass frequently according to your brand strategy, so your customers always have an up-to-date pass and keep it on their mobile device indefinitely.
Paez, an international Argentinian shoes brand, provides exclusive value to their customers through Paez mobile wallet pass.
Paez wallet pass is regularly updated to communicate new campaigns and deals, while giving Paez a powerful on-going mobile engagement channel and the ability to amplify an offer when it real counts. In this way, Paez is giving to their customers the opportunity to get the most value of their shopping experience.
Mobile wallets are proving to be a great tool to improve customer experience and delivering sales growth. Paez is already on-board with happy customer and great results!
Mobile is fast changing the retail landscape, specially when it comes to real-time promotions. Accenture* surveyed more than 10.000 adult smartphones users worldwide, who shopped both in-store and digitally for the past 3 months.
Consumers use their smartphone when shopping and receiving real-time promotions is one of top smartphone retail services they desire.
Nearly half of smartphone user worldwide said they can´t wait to receive real-time promotions from retailer on their smartphone device. Also, 42% said they want the ability to credit coupons and discounts automatically.
Despite the majority of the respondents mentioned they want to receive real-time promotions, the fact is that only 7% of worldwide retailers are offer that service to their consumers.
Retailers understand the benefits of higher mobile engagement and Mobile wallets are one of the methods that retailers can have to give to their customers what they want. With Mobile Wallets, such as Apple Wallet or Android Pay, retailers can send to their customers’ real-time promotions and offers without the need for an App.
By taking advantage of the non-payment side of Mobile Wallets, the retailers can create a Perpetual Coupon that once is installed on the smartphone opens a real-time communication channel between the retailer and customer.
The Coupon can be updated in real-time with new promotions or offers according to the retailers’ strategy.
Directly send a notification to the customer´s lock screen alerting them of the new promotion.
Creates geo-fences and/or beacons that tie for a more personalized experience.
* Source: Accenture February 2016 “Retail customers are shouting – Are you adapting?”
At Passworks our customers are always our focus, and as a result, we’ve just released the new version of our platform. Many of you have already experienced the new platform and be sure we appreciated all the feedback received.
Aside of many small improvements, the new platform brings:
A cleaner and more intuitive interface to design the passes and roll out the campaigns;
New features adding even more value to what our customers are already doing, including CSV file integration, EAN128/GS1 – 1D barcode integration, among other features, and preparation for upcoming releases;
New pricing model with monthly and yearly subscriptions in order to give you control over your campaign’s budget and, of course, with everything included (unlimited push notifications, pass updates, etc);
Passworks team will be present again at the RBTE event on March 9th & 10th at Olympia, in London!
Feel free to contact us to arrange a speed dating meeting or come by and visit us at stand 159 to further discuss what are the new features of mobile wallets and Beacons! We will be happy to meet you! 🙂
On Friday 19th of February, Passworks applied to the Unibail-Rodamco and NUMA Accelerator program. You can find more about at the retail accelerator program.
Unibail-Rodamco is the Europe’s leading listed commercial property company specialised in managing shopping centres in the main European capital cities. They partnerships with NUMA, which is the first french incubator for technology startups. The program will last for four months and the six chosen startups that will be selected will have access to the team and portfolio of Europe’s leading commercial property company. A great opportunity!
At Passworks, we believe that tour technology can help Unibail-Rodamco clients to do on-going communication in real-time and based on location with their customers through mobile wallet content, such as discounts, loyalty cards, event tickets without the barrier of having to install an App.
Customer experience emerged in 2014 as a top priority for marketers. In 2015 gained its momentum. Now, it is the main priority for marketers.
Adobe Digital 2016 Trends Report tells the customer experience story. The report shows that top marketers talked about their most exciting opportunity, and the top three answers were i) “optimising the customer experience”, ii) “creating compelling content for digital experiences” and iii) “data-driven marketing that focuses on the individual”.
Other important key findings on the Digital Trend Report include:
Customer experience remains a top priority and is now defining other priorities;
Marketers’ strategic priorities for 2016 are very much centred on data, but more than 1 in 3 report difficulties in attracting and keeping analysts;
Increased collaboration between creative and marketing will benefit customer experience optimisation;
Personalisation and content optimisation are the highest priority digital-related areas;
Mobile remains a top-3 priority for more than half of the respondents.
Meaning that Marketers in every sector are embracing this new customer experience reality.
And while it brings new challenges, it inspires creativity, enthusiasm and success.
Mobile Wallet Marketing is a key tool to allow Marketers to put their customer at the center of their mobile marketing strategy and deliver a best in class customer experience while being capable to make data-driven decisions and activities.