Passworks Wallet: One for all and all-in-one!

Passworks Wallet gives to consumers the benefits and the same experience of Apple Wallet, allowing to store digital passes such as mobile coupons, event tickets, loyalty or store cards and boarding passes on Android devices with ease. And it also works offline.

Mobile wallets, such as Apple Wallet, brings great opportunities for brands to engage and communicate with their customers. On top, Apple Wallet (previous named as Passbook) is a native App which means that all consumers with iPhone have it and can automatically receive direct digital content from brands into their mobile phones. For Android users, the experience is not quite the same since Android Pay is not a native App, meaning that consumer with Android smartphones need to install a Mobile Wallet App to have access to the digital content.

Passworks Wallet
Passworks Wallet — The mobile wallet for Android users

That is why we developed our own wallet for Android:
Passworks Wallet.

For those who want to know more about the App or to create content for mobile wallets, you can always write us! 🙂

Passworks Loyalty Card Use Case

Introducing a loyalty card program and campaign has always been an effective way to increase sales whilst adding value for customers.

The paper and stamp is no longer the most efficient means to offer a loyalty card. Likewise the burden of carrying that tattered bit of paper, hidden away in a wallet hardly gives off the impression of offering good customer service. Even plastic loyalty cards, take up space in the wallet and don’t offer any interaction and engagement with the customer’s smartphone.

However, switching from the paper version to a safer, more convenient and relevant digital version is a more viable option for consumers whose smartphones are already heavily incorporated in to their daily lives. Through Passbook, Google Wallet or other wallet, it’s now easy to store multiple loyalty cards in one App to be used whenever you’re in your favourite stores.

Digital loyalty cards facilitate the whole process of acquiring points or stamps, storing them and then obtaining any rewards or free products. Stamps or points are added via the smartphone’s camera which scans the QR code of a tent card or poster kept behind the counter of a store. A member of staff then types in pre-determined information such as a username and password to verify the action and clicks a button on their system to send the updated points to the customer’s phone. The loyalty card is then automatically updated to show the changes to the customer’s balance.

Once the customer has gained a reward the QR code on the card is changed, allowing them to obtain their free item. The pass is then updated to return back to the start position or the necessary points are removed from the customer’s balance.

The luxury of storing a loyalty card in Passbook or Google Wallet is that it can be used alongside other digital wallet features, to allow the customer to get the best value and use out of a store’s technology. For example, a digital wallet enables you to obtain a coupon offer and then switch to the loyalty card to add points or gain a stamp, all in the same place, in a seamless process, saving time and energy.

The rise of mobile wallet marketing opportunity

In recent years, we have seen the rise of mobile payments and how they been changing the way customers and businesses interact. From PayPal, Google Wallet, Square, Isis and passing on to Visa and MasterCard, everyone has been focusing on driving mobile payments, improving and transforming the way people shop and pay.

Only more recently, have the mobile wallet non-payment features started to emerge. Primarily with the launch of Apple Passbook, and later with the new updated version of Google Wallet, mobile wallets have been redesigned to meet the needs of brands in delivering compelling content to consumers on their smartphones via the use of dynamic passes (such as digital coupons, loyalty cards, boarding passes, event tickets and others offers), push notifications and real time location based messages. Taking advantage of these features has become fundamental in the industry in allowing brands and retailers to communicate more effectively, while giving consumers an easier way to organize their items in one place.

This is a huge, and very real opportunity for brands and retailers to communicate and further build relationships with their customers. These new functionalities allows to easily send personalized offers, distribute passes which drive store traffic and increase both conversion rates and consumer loyalty and enabling a very cost-effective location-based marketing campaign.

At the end, brands and retailers can start exploring the emergence of mobile and social platforms as an opportunity to increase share of mind and share of wallet to create an interconnected and seamless experience between mobile and the shop floor.

Consumers have already made it clear they want a mobile wallet solution that gives them a seamless experience while helping to better organize all their shopping-related information, thus creating a better, more convenient overall shopping experience.

No longer do consumers need to carry all their paper coupons or plastic cards when shopping, traveling or going to an event. Instead, they can place their coupons, offers and cards in the mobile wallet and let the technology work for them. They can also be reminded of offers when close to a retail store or when a certain offer is about to end with a push notification that will appear on the screen of their smartphone.

Mobile is the ultimate and effective form of custom media because it is personalized and contextualized to the consumer. This is why it is important for marketers to create personalized and contextualized, relevant content based on their client profile. And if used properly, Google Wallet, Apple Passbook or other mobile wallets are effective solutions for brands to leverage customer acquisition, engage with consumers and drive traffic to their store. Nevertheless, these mobile wallets are not brand or retailers friendly in a way that is easy for the marketers to create offers or vouchers, design campaign and distribute them their target consumers.

Passworks is a new best in class solution for brands and retailers, that enables effective customer acquisition and strong engagement that drives store traffic. It’s an integrated solution for mobile marketing campaigns management using Software-as-a-Service (SaaS) or an Application Program Interface (API) to create engagement mobile wallet campaigns.

With Passworks’ marketers can design their dynamic passes (digital coupons, membership cards, loyalty cards, event tickets, travel tickets), create the respective marketing campaign, choose a profile target, define location-based notifications, and distribute them directly to customers´ phones of all major mobile platforms via Apple Passbook, Google Wallet, Windows Phone Wallet and other their parties Apps through integration with social networks among other channels.