LOCATION. LOCATION. LOCATION.

It’s all about location.

It is critical for brands to understand the consumer journey and what are the touch points during this path. These key moments represent the times when a consumer is more open to purchase or consume a certain product and when it becomes really relevant to deliver a call-to-action.

To know about those moments means collecting multiple data about the consumers and his behaviour. And knowing about their location means that the brands can connect and engage with the consumer at the right moment.

Location-enabled advertising is not a new concept but the different arrays of the technology and the proliferation of smartphones are only now allowing marketers to take full advantage of it.

Location data is playing an important asset for brands to connect with consumers in the real world, and the smartphone is being the key communication channel to deliver that engagement everywhere.

Pre-installed mobile wallets applications on smartphones, such as Apple Wallet or Android Pay, allow brands to reach their audience in a relevant and compelling way, giving the opportunity for marketers to benefit from mobile wallets as a new mobile marketing communication channel.

And one of the most interesting features of mobile wallets is the possibility to engage in real-time with the consumers using native location-based technology or by interacting with beacons. Marketers can specify strategic locations or associate beacons to the mobile wallet, in order to trigger location-based notifications directly to the consumer smartphone.

Learn more and try to create your own location-based mobile wallet marketing campaigns with a free Passworks trial.

The new Passworks platform is here!

At Passworks our customers are always our focus, and as a result, we’ve just released the new version of our platform. Many of you have already experienced the new platform and be sure we appreciated all the feedback received.

Aside of many small improvements, the new platform brings:

A cleaner and more intuitive interface to design the passes and roll out the campaigns;
New features adding even more value to what our customers are already doing, including CSV file integration, EAN128/GS1 – 1D barcode integration, among other features, and preparation for upcoming releases;
New pricing model with monthly and yearly subscriptions in order to give you control over your campaign’s budget and, of course, with everything included (unlimited push notifications, pass updates, etc);
Several new functionalities were added to our API: https://api.passworks.io;

The right moment for Mobile Wallets…

The shift to mobile is definitely happening in 2016! For more information or support to create your mobile coupon campaign contact us.

Have a great week! 🙂

*Sources: Forrester’s Consumer Technographics Financial Services Survey; NCH Marketing Services & State of the Mobile Coupon Industry report by Koupon Media

Passworks at RBTE 2016!

Passworks team will be present again at the RBTE event on March 9th & 10th at Olympia, in London!

Feel free to contact us to arrange a speed dating meeting or come by and visit us at stand 159 to further discuss what are the new features of mobile wallets and Beacons! We will be happy to meet you! 🙂

SEPHORA DIGITAL STRATEGY & THE IMPORTANCE OF APPLE WALLET

Sephora has built a reputation as a big player in mobile. The Sephora mobile strategy is wide ranging and might seem complex, but there is a pattern that they use repeatedly.

First, and most important, Sephora strategy is customer focussed and on providing an informed experience, rather than holistic or technology focussed. Secondly, with the customer always at the centre, Sephora develops integrated cross-channel strategies that merge seamless for the customer.

“Sephora strategy
is customer-focused
and on providing
an informed experience”

Sephora knows digital. They know the importance of mobile and how mobile fits into the bigger picture, whether online or offline and, most of all, they understand how to combine and move between channels in a way that makes sense to their customers.

Sephora have their hands in Web, App, social networks (Facebook, Twitter and Pinterest), CRM, email, SMS, mobile commerce, digital loyalty using Apple Wallet Passes (Passbook) and more.

Main Elements of Sephora’s Mobile Strategy

Updated & excellent usability on the Website
Good mobile App
CRM with Email and SMS
Apple Wallet (Passbook) with Loyalty Card, Discount Coupons and Gift Cards
Integration with social networks such as Facebook, Twitter and Pinterest
Mobile Shopping experience
Seamless experience across functionalities and promotions
Active promotion of mobile features across all channels

Overview of Mobile Results and Performance

1/3 of all traffic to the Sephora website is from mobile devices
Over 50% of Sephora’s emails are opened on mobile devices
Mobile website m.sephora.com (full shopping and Beauty Insider)
Successful Sephora Apps
More than 600,000 Sephora customers who have their Loyalty Card installed it on Apple Wallet
Apple Wallet users spend twice as much annually and purchase twice as frequently as average Sephora customers

“1/3 of all traffic to the Sephora website is from mobile devices”

There is a lot to learn from the way Sephora has implemented their mobile strategy. Sephora has driven significant value from connecting in-store and offline media with Mobile Apps and Apple Wallet Passes, using multiple channels to build awareness. Email, SMS, Mobile Media, QR Codes and loyalty programmes have been put to good effect in supporting consistent brand messaging throughout.

For retailers, integration with existing loyalty programs makes excellent sense as a first step into mobile. And the use of services like Apple Wallet to enable digital loyalty cards, offers and coupon redemption are a must have without the need to build custom technology.

Mobile Wallets: the ability to send Notifications

Even that you have a great App, not all your target clients will want it. This is supported by a recent Forrester research that found out “60% of US consumers have two or fewer retailer apps on their phones, 21% do not have any and only 3% had more than 10”.

Having said this, your customers will probably fall in one of two categories:

Brand loyalists who want your App, or
Not interested in downloading another App.

With the customers who have your App installed, you can use push notifications to send relevant information at right moment and time driving customer engagement and conversion. But as previously seen, only a part of your customers will have your App.

These facts impact your mobile marketing strategy and automatically brings questions that the marketers need to answer. How are you going to reach your customers? How are you going to create an active mobile engagement? How can I send push notifications to my customers?

The answer is Mobile Wallets Marketing.

With Mobile Wallet Marketing brands can create mobile wallet passes that can be downloaded in Apple Wallet or Android Pay (native Apps). This a great opportunity for brands and a brilliant solution for those customers who like your brand, but for some reason don´t want to install your App.

By using mobile wallets, brands can be on their consumer´s smartphone and engage with them in real time. One of the best things about mobile wallet is the possibility to send notifications that can appear on the smartphone lock-screen, similar to push notifications coming from apps. And since mobile wallets do not require any opt-in, they can act as a “small App”, allowing you to message your customer without them need to install your own App.

Basically, mobile wallet gives you the opportunity to communicate and engage directly with your customers without requiring a heavy commitment from them.

Helipass uses Passworks digital coupons

Thanks to Helipass digital coupons, we had the opportunity to discover Paris and the Château de Versailles from a different perspective, seen from the sky with an amazing Helicopter tour. An unforgettable experience! Helipass, one of Passworks customers, offers the possibility to clients to book online Helicopters tours all across the world. It was a great way to finish 2015!

On the 30th of December, we had the chance to to make the tour with other passengers and a real nice pilot. We were very lucky with the weather since the sky was clear and no wind at all!

On the outward helicopter trip, we enjoy a beautiful view of château de Versailles. After a 15 minutes flight, we landed at Saint-Cyr l’Ecole where we had the opportunity to have an introduction to the helicopter capabilities and a very nice glass of Champagne to celebrate the end of the year. It was very interesting, as it is not easy to speak with the pilot during the flight, therefore we used this moment to ask questions. On the way back, it was amazing to discover the West Side of Paris from the sky, where I could see the Eiffel Tower, Parc de Princes Stadium or the Invalides.

Helipass operates in various cities in Europe and it is a great gift that you can offer to friends and family!

Helipass uses Passworks digital coupons to communicate their last minute offers. Click and download the pass below on your smartphone to be aware of their latest offers.

https://passworks.io/p/Cjq1aaRxjw

When a helicopter is not full, the company operates special deals and great discounts that you can be aware of with the digital pass. Take advantage of the offers and get on board!

Tapa + Champagne – a digital offer from Veuve Clicquot!

¡Veuve Clicquot te invita a una copa y una tapa con tu acompañante!

¡Descarga el passe digital y aprovecha!

Veuve Clicquot invites you to have a tapa and a glass of champagne with a special someone!
Download the digital offer and enjoy!

¡Si estás en Barcelona y quieres aprovecharlo, descarga el passe digital en tu smartphone!
Abre el link https://passworks.io/p/ZDw3zj3QTQ en tu móvil o selecciona la imagen para lo descargar:

¡Si estás en Madrid y quieres aprovecharlo, descarga el passe digital en tu smartphone!
Abre el link https://passworks.io/p/P7p8uLKaLw en tu móvil o selecciona la imagen para lo descargar:

¡Si estás en Tenerife y quieres aprovecharlo, descarga el passe digital en tu smartphone!
Abre el link https://passworks.io/p/GYdN3W_Ing en tu móvil o selecciona la imagen para lo descargar:

Offer your friends & family a Helipass tour!

Helipass, the french helicopter tours company went mobile and is promoting a considerable discount offer for mobile wallet pass users!

Helipass, la compagnie Française de vente et de réservation en ligne d’activités touristiques hélicoptères est en train de communiquer une offre exceptionnelle à ses clients à travers les portefeuilles électroniques.

Click on the image or here: https://passworks.io/p/Cjq1aaRxjw to download the pass and benefit from the promotion.

Vous pouvez téléchargez le coupon ici: https://passworks.io/p/Cjq1aaRxjw pour bénéficier de la promotion ou en cliquant sur l’ image.

Chillibeans new collection – The Beatles

A Chillibeans Portugal tem uma nova coleção limitada: The Beatles!

Faça download do passe no seu telemóvel para saber mais. 🙂

The Benefits of Digital Event Tickets

In a world where we can download and add into our smartphone all sort of things, such as music, books, etc., doesn’t it makes sense to have that same with event tickets?

The waiting for a post delivery of the paper ticket, having to print a ticket beforehand or to go somewhere to pick them up can be a hindrance in an age where time is increasingly important.

The promise of digital wallets can change all that, and with Passworks you can create a pass for an event, turning a paper ticket in to a digital ticket, allowing the user to safely and easily keep it on his smartphone.

Once a pass is created it’s easy to distribute it to customers via email or SMS, with a straightforward link to open and add the digital ticket into their phone in Passbook, to be kept until it’s needed on the day of the event, be it a movie, concert, museum, sporting event etc.

The convenience of not having to carry around a physical ticket makes the whole process of buying and attending an event that much easier for the customer. There’s no longer the worry of losing the ticket or the hassle of having to find it in your wallet, not to mention the printing costs saved by all the new process.

The most impressive aspect of a digital pass over a paper ticket is that fact that it’s dynamic, meaning it can be updated with new information in the lead up to the event or to send a reminder the day before. That pass is also fraud-protected being each digitally signed.

The fumble around in your pocket in the queue is also eliminated via location-based technology implemented in the pass to appear on the users’ lock screen when they are in the proximity, further aiding an easy, stress-free way to store event tickets.

Digital event tickets make it even easier for event organisers to manage their customers as you can easily track their demographics as information is sent back to them from the pass, increasing understanding of their actions and behaviour.