Mobile Coupon Archives

The growth of Mobile Wallets and the importance of having integrated loyalty programs

Mobile Wallets offer benefits to all stakeholders, both customers and merchants, by bringing to live mobile payments with enhanced security features while allowing a faster checkout, but also enhancing loyalty solutions.

Forecast US mobile in-store payment volume (Source: BI Intelligence´s 2016 Mobile Payments Report)

As expected, in-store mobile payments are growing and recent estimation finds that it will reach $75 billion this year and $503 billion by 2020.

Nevertheless, mobile payments still face some high barriers, but as loyalty programs are integrated and more consumers rely on their mobile wallets, adoption and usage will surge over the next years.

Consumers want more from their mobile wallets. The inclusive mobile wallet with features and services, on top of just debit and credit cards, is very appealing to consumers.

Top features consumers want for Mobile Wallets (Source: Urban Airship Report – UK and US Adults Q2 2016)

Loyalty or store cards and coupons are among the most desired features for mobile wallet users. 60% of users have used a loyalty card through a mobile wallet, and there is a high demand with two-thirds of users wanting to. Coupons, like the loyalty programs, are the second most desired feature with 53% claiming that have used them and 62% of customers wanting coupons on mobile wallets.

Apple Wallet mobile coupon

Integrated marketing tools such as loyalty programs and other add-on feature are key to drive mobile wallet adoption and usage. Consumers are showing interest in wallets with integrated loyalty programs.

HOW TO DELIVER A PASS INTO YOUR CUSTOMER MOBILE WALLET?

A Mobile Wallet Pass can take the form of a membership card, a boarding pass, a coupon, an event ticket, a store card and others.

It is really easy for a customer to install a Mobile Wallet Pass. The most common ways to distribute it are shown below.

EMAIL

You can distribute your mobile pass by sending an email to your customers with the url link, a .pkpass file or the QR code of the mobile pass to be scanned.

SMS

Communicate the url link of your pass via a text message.

MARKETING MATERIALS

Insert the QR code of your pass on your marketing materials for customers to install the pass directly into the mobile wallet, once they scan it.

WEBSITE

Enable customers to install your mobile pass directly from your website by adding a add to wallet button (mobile) or a QR code to be scanned (desktop).

MOBILE APP

Allow your customer to store a mobile pass directly from your mobile app.

SOCIAL MEDIA

Integrate and communicate your pass from mobile social media platforms such as Facebook or Twitter

On-Going Conversation & Customer Engagement

Mobile Wallets allow to start on-going conversations with your customers by managing the wallet pass. With the ability to do real-time pass updates, you can refresh the content of the pass frequently according to your brand strategy, so your customers always have an up-to-date pass and keep it on their mobile device indefinitely.

Paez, an international Argentinian shoes brand, provides exclusive value to their customers through Paez mobile wallet pass.

Paez first mobile wallet pass

Paez wallet pass is regularly updated to communicate new campaigns and deals, while giving Paez a powerful on-going mobile engagement channel and the ability to amplify an offer when it real counts. In this way, Paez is giving to their customers the opportunity to get the most value of their shopping experience.

Mobile wallets are proving to be a great tool to improve customer experience and delivering sales growth. Paez is already on-board with happy customer and great results!

SMARTPHONE USERS WANT REAL-TIME PROMOTIONS

Mobile is fast changing the retail landscape, specially when it comes to real-time promotions. Accenture^* surveyed more than 10.000 adult smartphones users worldwide, who shopped both in-store and digitally for the past 3 months.

Consumers use their smartphone when shopping and receiving real-time promotions is one of top smartphone retail services they desire.

Nearly half of smartphone user worldwide said they can´t wait to receive real-time promotions from retailer on their smartphone device. Also, 42% said they want the ability to credit coupons and discounts automatically.

Despite the majority of the respondents mentioned they want to receive real-time promotions, the fact is that only 7% of worldwide retailers are offer that service to their consumers.

Retailers understand the benefits of higher mobile engagement and Mobile wallets are one of the methods that retailers can have to give to their customers what they want. With Mobile Wallets, such as Apple Wallet or Android Pay, retailers can send to their customers’ real-time promotions and offers without the need for an App.

By taking advantage of the non-payment side of Mobile Wallets, the retailers can create a Perpetual Coupon that once is installed on the smartphone opens a real-time communication channel between the retailer and customer.

The Coupon can be updated in real-time with new promotions or offers according to the retailers’ strategy.
Directly send a notification to the customer´s lock screen alerting them of the new promotion.
Creates geo-fences and/or beacons that tie for a more personalized experience.

^* Source: Accenture February 2016 “Retail customers are shouting – Are you adapting?”

The new Passworks platform is here!

At Passworks our customers are always our focus, and as a result, we’ve just released the new version of our platform. Many of you have already experienced the new platform and be sure we appreciated all the feedback received.

Aside of many small improvements, the new platform brings:

A cleaner and more intuitive interface to design the passes and roll out the campaigns;
New features adding even more value to what our customers are already doing, including CSV file integration, EAN128/GS1 – 1D barcode integration, among other features, and preparation for upcoming releases;
New pricing model with monthly and yearly subscriptions in order to give you control over your campaign’s budget and, of course, with everything included (unlimited push notifications, pass updates, etc);
Several new functionalities were added to our API: https://api.passworks.io;

The right moment for Mobile Wallets…

The shift to mobile is definitely happening in 2016! For more information or support to create your mobile coupon campaign contact us.

Have a great week! 🙂

*Sources: Forrester’s Consumer Technographics Financial Services Survey; NCH Marketing Services & State of the Mobile Coupon Industry report by Koupon Media

SEPHORA DIGITAL STRATEGY & THE IMPORTANCE OF APPLE WALLET

Sephora has built a reputation as a big player in mobile. The Sephora mobile strategy is wide ranging and might seem complex, but there is a pattern that they use repeatedly.

First, and most important, Sephora strategy is customer focussed and on providing an informed experience, rather than holistic or technology focussed. Secondly, with the customer always at the centre, Sephora develops integrated cross-channel strategies that merge seamless for the customer.

“Sephora strategy
is customer-focused
and on providing
an informed experience”

Sephora knows digital. They know the importance of mobile and how mobile fits into the bigger picture, whether online or offline and, most of all, they understand how to combine and move between channels in a way that makes sense to their customers.

Sephora have their hands in Web, App, social networks (Facebook, Twitter and Pinterest), CRM, email, SMS, mobile commerce, digital loyalty using Apple Wallet Passes (Passbook) and more.

Main Elements of Sephora’s Mobile Strategy

Updated & excellent usability on the Website
Good mobile App
CRM with Email and SMS
Apple Wallet (Passbook) with Loyalty Card, Discount Coupons and Gift Cards
Integration with social networks such as Facebook, Twitter and Pinterest
Mobile Shopping experience
Seamless experience across functionalities and promotions
Active promotion of mobile features across all channels

Overview of Mobile Results and Performance

1/3 of all traffic to the Sephora website is from mobile devices
Over 50% of Sephora’s emails are opened on mobile devices
Mobile website m.sephora.com (full shopping and Beauty Insider)
Successful Sephora Apps
More than 600,000 Sephora customers who have their Loyalty Card installed it on Apple Wallet
Apple Wallet users spend twice as much annually and purchase twice as frequently as average Sephora customers

“1/3 of all traffic to the Sephora website is from mobile devices”

There is a lot to learn from the way Sephora has implemented their mobile strategy. Sephora has driven significant value from connecting in-store and offline media with Mobile Apps and Apple Wallet Passes, using multiple channels to build awareness. Email, SMS, Mobile Media, QR Codes and loyalty programmes have been put to good effect in supporting consistent brand messaging throughout.

For retailers, integration with existing loyalty programs makes excellent sense as a first step into mobile. And the use of services like Apple Wallet to enable digital loyalty cards, offers and coupon redemption are a must have without the need to build custom technology.

Mobile Wallets: the ability to send Notifications

Even that you have a great App, not all your target clients will want it. This is supported by a recent Forrester research that found out “60% of US consumers have two or fewer retailer apps on their phones, 21% do not have any and only 3% had more than 10”.

Having said this, your customers will probably fall in one of two categories:

Brand loyalists who want your App, or
Not interested in downloading another App.

With the customers who have your App installed, you can use push notifications to send relevant information at right moment and time driving customer engagement and conversion. But as previously seen, only a part of your customers will have your App.

These facts impact your mobile marketing strategy and automatically brings questions that the marketers need to answer. How are you going to reach your customers? How are you going to create an active mobile engagement? How can I send push notifications to my customers?

The answer is Mobile Wallets Marketing.

With Mobile Wallet Marketing brands can create mobile wallet passes that can be downloaded in Apple Wallet or Android Pay (native Apps). This a great opportunity for brands and a brilliant solution for those customers who like your brand, but for some reason don´t want to install your App.

By using mobile wallets, brands can be on their consumer´s smartphone and engage with them in real time. One of the best things about mobile wallet is the possibility to send notifications that can appear on the smartphone lock-screen, similar to push notifications coming from apps. And since mobile wallets do not require any opt-in, they can act as a “small App”, allowing you to message your customer without them need to install your own App.

Basically, mobile wallet gives you the opportunity to communicate and engage directly with your customers without requiring a heavy commitment from them.

Promoção Paez — É pegar ou largar!

Ninguém pára a Paez!

Nova Promoção Paez disponível no passe digital que pode instalar aqui:

https://passworks.io/p/4jwZxbfphg

Helipass uses Passworks digital coupons

Thanks to Helipass digital coupons, we had the opportunity to discover Paris and the Château de Versailles from a different perspective, seen from the sky with an amazing Helicopter tour. An unforgettable experience! Helipass, one of Passworks customers, offers the possibility to clients to book online Helicopters tours all across the world. It was a great way to finish 2015!

On the 30th of December, we had the chance to to make the tour with other passengers and a real nice pilot. We were very lucky with the weather since the sky was clear and no wind at all!

On the outward helicopter trip, we enjoy a beautiful view of château de Versailles. After a 15 minutes flight, we landed at Saint-Cyr l’Ecole where we had the opportunity to have an introduction to the helicopter capabilities and a very nice glass of Champagne to celebrate the end of the year. It was very interesting, as it is not easy to speak with the pilot during the flight, therefore we used this moment to ask questions. On the way back, it was amazing to discover the West Side of Paris from the sky, where I could see the Eiffel Tower, Parc de Princes Stadium or the Invalides.

Helipass operates in various cities in Europe and it is a great gift that you can offer to friends and family!

Helipass uses Passworks digital coupons to communicate their last minute offers. Click and download the pass below on your smartphone to be aware of their latest offers.

https://passworks.io/p/Cjq1aaRxjw

When a helicopter is not full, the company operates special deals and great discounts that you can be aware of with the digital pass. Take advantage of the offers and get on board!

Tapa + Champagne – a digital offer from Veuve Clicquot!

¡Veuve Clicquot te invita a una copa y una tapa con tu acompañante!

¡Descarga el passe digital y aprovecha!

Veuve Clicquot invites you to have a tapa and a glass of champagne with a special someone!
Download the digital offer and enjoy!

¡Si estás en Barcelona y quieres aprovecharlo, descarga el passe digital en tu smartphone!
Abre el link https://passworks.io/p/ZDw3zj3QTQ en tu móvil o selecciona la imagen para lo descargar:

¡Si estás en Madrid y quieres aprovecharlo, descarga el passe digital en tu smartphone!
Abre el link https://passworks.io/p/P7p8uLKaLw en tu móvil o selecciona la imagen para lo descargar:

¡Si estás en Tenerife y quieres aprovecharlo, descarga el passe digital en tu smartphone!
Abre el link https://passworks.io/p/GYdN3W_Ing en tu móvil o selecciona la imagen para lo descargar: