Tag: Mobile Passes

APPLE WALLET NEWS WITH IOS 9.3

Apple just launched the new version of the operating system: iOS 9.3. Despite not being spoken on March 2016 Apple event there were small changes/improvements on Apple Wallet.

  1. App Icon

Apple Wallet News with iOS 9_Open AppApple Wallet has been an amazing channel for brands to engage with their customers and one of the features was allowing brands to promote their App at the back of their passes.

With the new iOS 9.3, if a brand integrates the App with the pass, the App icon will also appear on the bottom left of the front of the pass where previously was the share icon

If you tap on the icon one of two things will happen; if the App is already install it will automatically open, otherwise you will be directed to the App store to download the App.

  1. Share Link

Apple Wallet News with iOS 9_Share PassSince the begging of Apple Wallet on the bottom left corner of the pass there was share icon. By tapping on that icon users were allowed to share their pass via message, mail or airdrop.

In iOS 9.3, and covered by previous point, the share icon has been removed and now appears on the back of the pass as a link right bellow the Automatic Updates and Suggest on Lock Screen.

HOW TO DELIVER A PASS INTO YOUR CUSTOMER MOBILE WALLET?

A Mobile Wallet Pass can take the form of a membership card, a boarding pass, a coupon, an event ticket, a store card and others.

Passworks-Mobile-Passes

Passworks Platform_Add Pass copy

 

It is really easy for a customer to install a Mobile Wallet Pass. The most common ways to distribute it are shown below.

Passworks Platform_EmailEMAIL

You can distribute your mobile pass by sending an email to your customers with the url link, a .pkpass file or the QR code of the mobile pass to be scanned.

Passworks Platform_SMSSMS

Communicate the url link of your pass via a text message.

QR CodeMARKETING MATERIALS

Insert the QR code of your pass on your marketing materials for customers to install the pass directly into the mobile wallet,  once they scan it.

WEBSITEwallet-buttons

Enable customers to install your mobile pass directly from your website by adding a add to wallet button (mobile) or a QR code to be scanned (desktop).

mobile-wallet-appMOBILE APP

Allow your customer to store a mobile pass directly from your mobile app.

Passworks Platform_FacebookSOCIAL MEDIA

Integrate and communicate your pass from mobile social media platforms such as Facebook or Twitter

On-Going Conversation & Customer Engagement

Mobile Wallets allow to start on-going conversations with your customers by managing the wallet pass. With the ability to do real-time pass updates, you can refresh the content of the pass frequently according to your brand strategy, so your customers always have an up-to-date pass and keep it on their mobile device indefinitely.

Paez, an international Argentinian shoes brand, provides exclusive value to their customers through Paez mobile wallet pass.

Paez first mobile wallet pass
Paez first mobile wallet pass

Paez wallet pass is regularly updated to communicate new campaigns and deals, while giving Paez a powerful on-going mobile engagement channel and the ability to amplify an offer when it real counts. In this way, Paez is giving to their customers the opportunity to get the most value of their shopping experience.

All mobile wallet passes from Paez - Passworks

Mobile wallets are proving to be a great tool to improve customer experience and delivering sales growth. Paez is already on-board with happy customer and great results!

SMARTPHONE USERS WANT REAL-TIME PROMOTIONS

Mobile is fast changing the retail landscape, specially when it comes to real-time promotions. Accenture* surveyed more than 10.000 adult smartphones users worldwide, who shopped both in-store and digitally for the past 3 months.

Consumers use their smartphone when shopping and receiving real-time promotions is one of top smartphone retail services they desire.

real-time-promotions

Nearly half of smartphone user worldwide said they can´t wait to receive real-time promotions from retailer on their smartphone device. Also, 42% said they want the ability to credit coupons and discounts automatically.

Despite the majority of the respondents mentioned they want to receive real-time promotions, the fact is that only 7% of worldwide retailers are offer that service to their consumers.

Passworks Push Notification

Retailers understand the benefits of higher mobile engagement and Mobile wallets are one of the methods that retailers can have to give to their customers what they want. With Mobile Wallets, such as Apple Wallet or Android Pay, retailers can send to their customers’ real-time promotions and offers without the need for an App. 

Passworks_Coupon

By taking advantage of the non-payment side of Mobile Wallets, the retailers can create a Perpetual Coupon that once is installed on the smartphone opens a real-time communication channel between the retailer and customer.

  • The Coupon can be updated in real-time with new promotions or offers according to the retailers’ strategy.
  • Directly send a notification to the customer´s lock screen alerting them of the new promotion.
  • Creates geo-fences and/or beacons that tie for a more personalized experience.

* Source: Accenture February 2016 “Retail customers are shouting – Are you adapting?”

The new Passworks platform is here!

At Passworks our customers are always our focus, and as a result, we’ve just released the new version of our platform. Many of you have already experienced the new platform and be sure we appreciated all the feedback received.

Aside of many small improvements, the new platform brings:

  • A cleaner and more intuitive interface to design the passes and roll out the campaigns;
  • New features adding even more value to what our customers are already doing, including CSV file integration, EAN128/GS1 – 1D barcode integration, among other features, and preparation for upcoming releases;
  • New pricing model with monthly and yearly subscriptions in order to give you control over your campaign’s budget and, of course, with everything included (unlimited push notifications, pass updates, etc);
  • Several new functionalities were added to our API: https://api.passworks.io;

The right moment for Mobile Wallets…

New platform_35% New platform_39% New platform_57%

The shift to mobile is definitely happening in 2016! For more information or support to create your mobile coupon campaign contact us.

Have a great week! 🙂

 

*Sources: Forrester’s Consumer Technographics Financial Services Survey; NCH Marketing Services & State of the Mobile Coupon Industry report by Koupon Media

Passworks at RBTE 2016!

Passworks team will be present again at the RBTE event on March 9th & 10th at Olympia, in London!

Feel free to contact us to arrange a speed dating meeting or come by and visit us at stand 159 to further discuss what are the new features of mobile wallets and Beacons! We will be happy to meet you! 🙂
Screen Shot 2016-03-02 at 15.22.30

SEPHORA DIGITAL STRATEGY & THE IMPORTANCE OF APPLE WALLET

Sephora has built a reputation as a big player in mobile. The Sephora mobile strategy is wide ranging and might seem complex, but there is a pattern that they use repeatedly.

First, and most important, Sephora strategy is customer focussed and on providing an informed experience, rather than holistic or technology focussed. Secondly, with the customer always at the centre, Sephora develops integrated cross-channel strategies that merge seamless for the customer.

“Sephora strategy
is customer-focused
and on providing
an informed experience”

Sephora knows digital. They know the importance of mobile and how mobile fits into the bigger picture, whether online or offline and, most of all, they understand how to combine and move between channels in a way that makes sense to their customers.

Sephora have their hands in Web, App, social networks (Facebook, Twitter and Pinterest), CRM, email, SMS, mobile commerce, digital loyalty using Apple Wallet Passes (Passbook) and more.

 

Main Elements of Sephora’s Mobile Strategy

  • Updated & excellent usability on the Website
  • Good mobile App
  • CRM with Email and SMS
  • Apple Wallet (Passbook) with Loyalty Card, Discount Coupons and Gift Cards
  • Integration with social networks such as Facebook, Twitter and Pinterest
  • Mobile Shopping experience
  • Seamless experience across functionalities and promotions
  • Active promotion of mobile features across all channels

Overview of Mobile Results and Performance

  • 1/3 of all traffic to the Sephora website is from mobile devices
  • Over 50% of Sephora’s emails are opened on mobile devices
  • Mobile website m.sephora.com (full shopping and Beauty Insider)
  • Successful Sephora Apps
  • More than 600,000 Sephora customers who have their Loyalty Card installed it on Apple Wallet
  • Apple Wallet users spend twice as much annually and purchase twice as frequently as average Sephora customers

“1/3 of all traffic to the Sephora website is from mobile devices”

There is a lot to learn from the way Sephora has implemented their mobile strategy.  Sephora has driven significant value from connecting in-store and offline media with Mobile Apps and Apple Wallet Passes, using multiple channels to build awareness.  Email, SMS, Mobile Media, QR Codes and loyalty programmes have been put to good effect in supporting consistent brand messaging throughout.

For retailers, integration with existing loyalty programs makes excellent sense as a first step into mobile. And the use of services like Apple Wallet to enable digital loyalty cards, offers and coupon redemption are a must have without the need to build custom technology.

Unibail-Rodamco & NUMA Accelerator program

On Friday 19th of February, Passworks applied to the Unibail-Rodamco and NUMA Accelerator program. You can find more about at the retail accelerator program.

Unibail-Rodamco is the Europe’s leading listed commercial property company specialised in managing shopping centres in the main European capital cities. They partnerships with NUMA, which is the first french incubator for technology startups. The program will last for four months and the six chosen startups that will be selected will have access to the team and portfolio of Europe’s leading commercial property company. A great opportunity!

At Passworks, we believe that tour technology can help Unibail-Rodamco clients to do on-going communication in real-time and based on location with their customers through mobile wallet content, such as discounts, loyalty cards, event tickets without the barrier of having to install an App.

Passworks HomepageWith Passworks, clients can Improve the customer experience in-store while creating a direct communication channel with customers enabling visibility gain, store traffic and increase sales.

Wish us Good Luck!
 
#Unibail-Rodamco #NUMA #retailaccelerator #mobilecontent #UR-link.fr

 

Mobile Wallets: the ability to send Notifications

Even that you have a great App, not all your target clients will want it. This is supported by a recent Forrester research that found out “60% of US consumers have two or fewer retailer apps on their phones, 21% do not have any and only 3% had more than 10”.

Having said this, your customers will probably fall in one of two categories:

  • Brand loyalists who want your App, or
  • Not interested in downloading another App.

With the customers who have your App installed, you can use push notifications to send relevant information at right moment and time driving customer engagement and conversion. But as previously seen, only a part of your customers will have your App.

These facts impact your mobile marketing strategy and automatically brings questions that the marketers need to answer. How are you going to reach your customers? How are you going to create an active mobile engagement? How can I send push notifications to my customers?

The answer is Mobile Wallets Marketing.

With Mobile Wallet Marketing brands can create mobile wallet passes that can be downloaded in Apple Wallet or Android Pay (native Apps). This a great opportunity for brands and a brilliant solution for those customers who like your brand, but for some reason don´t want to install your App.

By using mobile wallets, brands can be on their consumer´s smartphone and engage with them in real time. One of the best things about mobile wallet is the possibility to send notifications that can appear on the smartphone lock-screen, similar to push notifications coming from apps. And since mobile wallets do not require any opt-in, they can act as a “small App”, allowing you to message your customer without them need to install your own App.

Basically, mobile wallet gives you the opportunity to communicate and engage directly with your customers without requiring a heavy commitment from them.