Tag: Passworks Wallet

APPLE WALLET NEWS WITH IOS 9.3

Apple just launched the new version of the operating system: iOS 9.3. Despite not being spoken on March 2016 Apple event there were small changes/improvements on Apple Wallet.

  1. App Icon

Apple Wallet News with iOS 9_Open AppApple Wallet has been an amazing channel for brands to engage with their customers and one of the features was allowing brands to promote their App at the back of their passes.

With the new iOS 9.3, if a brand integrates the App with the pass, the App icon will also appear on the bottom left of the front of the pass where previously was the share icon

If you tap on the icon one of two things will happen; if the App is already install it will automatically open, otherwise you will be directed to the App store to download the App.

  1. Share Link

Apple Wallet News with iOS 9_Share PassSince the begging of Apple Wallet on the bottom left corner of the pass there was share icon. By tapping on that icon users were allowed to share their pass via message, mail or airdrop.

In iOS 9.3, and covered by previous point, the share icon has been removed and now appears on the back of the pass as a link right bellow the Automatic Updates and Suggest on Lock Screen.

On-Going Conversation & Customer Engagement

Mobile Wallets allow to start on-going conversations with your customers by managing the wallet pass. With the ability to do real-time pass updates, you can refresh the content of the pass frequently according to your brand strategy, so your customers always have an up-to-date pass and keep it on their mobile device indefinitely.

Paez, an international Argentinian shoes brand, provides exclusive value to their customers through Paez mobile wallet pass.

Paez first mobile wallet pass
Paez first mobile wallet pass

Paez wallet pass is regularly updated to communicate new campaigns and deals, while giving Paez a powerful on-going mobile engagement channel and the ability to amplify an offer when it real counts. In this way, Paez is giving to their customers the opportunity to get the most value of their shopping experience.

All mobile wallet passes from Paez - Passworks

Mobile wallets are proving to be a great tool to improve customer experience and delivering sales growth. Paez is already on-board with happy customer and great results!

The new Passworks platform is here!

At Passworks our customers are always our focus, and as a result, we’ve just released the new version of our platform. Many of you have already experienced the new platform and be sure we appreciated all the feedback received.

Aside of many small improvements, the new platform brings:

  • A cleaner and more intuitive interface to design the passes and roll out the campaigns;
  • New features adding even more value to what our customers are already doing, including CSV file integration, EAN128/GS1 – 1D barcode integration, among other features, and preparation for upcoming releases;
  • New pricing model with monthly and yearly subscriptions in order to give you control over your campaign’s budget and, of course, with everything included (unlimited push notifications, pass updates, etc);
  • Several new functionalities were added to our API: https://api.passworks.io;

The right moment for Mobile Wallets…

New platform_35% New platform_39% New platform_57%

The shift to mobile is definitely happening in 2016! For more information or support to create your mobile coupon campaign contact us.

Have a great week! 🙂

 

*Sources: Forrester’s Consumer Technographics Financial Services Survey; NCH Marketing Services & State of the Mobile Coupon Industry report by Koupon Media

Passworks Wallet: One for all and all-in-one!

Passworks Wallet gives to consumers the benefits and the same experience of Apple Wallet, allowing to store digital passes such as mobile coupons, event tickets, loyalty or store cards and boarding passes on Android devices with ease. And it also works offline.

Mobile wallets, such as Apple Wallet, brings great opportunities for brands to engage and communicate with their customers. On top, Apple Wallet (previous named as Passbook) is a native App which means that all consumers with iPhone have it and can automatically receive direct digital content from brands into their mobile phones. For Android users, the experience is not quite the same since Android Pay is not a native App, meaning that consumer with Android smartphones need to install a Mobile Wallet App to have access to the digital content.

Passworks Wallet
Passworks Wallet — The mobile wallet for Android users

That is why we developed our own wallet for Android:
Passworks Wallet.

For those who want to know more about the App or to create content for mobile wallets, you can always write us! 🙂