Category: Newsletter

Google Pay support & Short URL

We are excited to announce that we began supporting the creation of content for Google Pay and also you can share your Mobile Wallet Passes using our new convenient short URL service.

We now support Save to Google Pay

android payYou now can create passes for Google Pay with the same ease that you create them for Apple Wallet, and you automatically can serve your customers using the exact same URL. Tap into millions of iOS and Android users to manage their digital offers.

Know more at Passworks support documentation.

Short URL for a convenient distribution

short urlWe understand the importance of a short URL when distributing a Mobile Wallet Pass. Starting today, you can share your passes using our convenient pass.yt short URL service, available for free to all Passworks users.

Learn more and start creating your own mobile wallet marketing campaign with the free Passworks trial.

Passworks Wallet: One for all and all-in-one!

Passworks Wallet gives to consumers the benefits and the same experience of Apple Wallet, allowing to store digital passes such as mobile coupons, event tickets, loyalty or store cards and boarding passes on Android devices with ease. And it also works offline.

Mobile wallets, such as Apple Wallet, brings great opportunities for brands to engage and communicate with their customers. On top, Apple Wallet (previous named as Passbook) is a native App which means that all consumers with iPhone have it and can automatically receive direct digital content from brands into their mobile phones. For Android users, the experience is not quite the same since Android Pay is not a native App, meaning that consumer with Android smartphones need to install a Mobile Wallet App to have access to the digital content.

Passworks Wallet
Passworks Wallet — The mobile wallet for Android users

That is why we developed our own wallet for Android:
Passworks Wallet.

For those who want to know more about the App or to create content for mobile wallets, you can always write us! 🙂

Offer Christmas gift cards in E-Card format this season

Based on several sources, Passworks understands the growing opportunity and demand for retailers and brands to offer Christmas gift cards in E-Cards format this season:

 

1. According to the Retail Gift Card Association 

“Shoppers have targeted the cards to everyone on their lists, and both buying and card redemption are likely to occur across a variety of channels, ranging from the physical to the digital. Awareness of technology as an option, such as mobile wallets, is on the rise.”

christmas

 

2. Other sources such as the National Retail Federation consider that consumers use Mobile Wallets for convenience as they can store cards, coupons and gift cards. For Retailers the bet is completely different  when it comes to digital content:

Robert O. Carr, CEO and Chairman of Heartland Payment Systems considers that:

“Mobile Wallets are for Retailers an great opportunity to focus on getting customers into the store, increasing average basket size when in the store and getting customers to come back with loyalty after they make the purchase.”


We hope you enjoyed the content. Have a great week! 🙂

How are you communicating your offers this Christmas?

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With Passworks, you can easily communicate into your customers’ smartphones.
Create a digital coupon with your offer and distribute it by Email, SMS, Facebook or printed ads.

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Your customer can click on a link or scan a QR code to download the coupon into the smartphone.
This opens a new communication channel for your brand.

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Remind your customers about the offer when they are near your store due to the location-based notifications.

And remember, you can send push notifications at any moment and even update the content in real-time after Christmas to communicate Winter Sales!

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