Helipass uses Passworks digital coupons

Thanks to Helipass digital coupons, we had the opportunity to discover Paris and the Château de Versailles from a different perspective, seen from the sky with an amazing Helicopter tour. An unforgettable experience! Helipass, one of Passworks customers, offers the possibility to clients to book online Helicopters tours all across the world. It was a great way to finish 2015!

On the 30th of December, we had the chance to to make the tour with other passengers and a real nice pilot. We were very lucky with the weather since the sky was clear and no wind at all!

On the outward helicopter trip, we enjoy a beautiful view of château de Versailles.  After a 15 minutes flight, we landed at Saint-Cyr l’Ecole where we had the opportunity to have an introduction to the helicopter capabilities and a very nice glass of Champagne to celebrate the end of the year. It was very interesting, as it is not easy to speak with the pilot during the flight, therefore we used this moment to ask questions. On the way back, it was amazing to discover the West Side of Paris from the sky, where I could see the Eiffel Tower, Parc de Princes Stadium or the Invalides.

Helipass operates in various cities in Europe and it is a great gift that you can offer to friends and family!

Helipass uses Passworks digital coupons to communicate their last minute offers. Click and download the pass below on your smartphone to be aware of their latest offers.

https://passworks.io/p/Cjq1aaRxjw

When a helicopter is not full, the company operates special deals and great discounts that you can be aware of with the digital pass. Take advantage of the offers and get on board!

Mobile Wallets move forward when looking back at 2015

As we prepare to embrace 2016, is always good to look back
and see what happened in 2015, specially within the mobile wallets industry.

Back in January, Marketing Land defined some major mobile trends considering mobile-as-a-channel:

Mobile will also play an increasingly important role in the evolution and user behaviour of social networks both new and existing”.

And within those trends, we saw Mobile Wallets becoming a reality. One of the most relevant facts of mobile wallets, was that on top of the high usage for payments the growth of mobile wallet marketing, specially in the retail, travel and accommodation industries, alongside with the integration of location-based marketing tools such as beacons technology.

Business 2 Community reported in July that44% of consumers would like brands to deliver deals and coupons to their mobile devices building an even more momentum for the mobile wallet marketing. Also in July, and after the successful launch in the US, we saw the Apple Pay debuted in the UK, making its presence at 250,000 locations all over the country and supported by major apps like Five Guys, Zara, YPlan and MyCheck in the restaurant industry.

In the second half of the year, on September 10th, Google “fought back” and released Android Pay in the US, already accepting American Express, Discover, MasterCard and Visa, their second mobile wallet attempt. Despite not being yet a native App brought several relevant functionalities and also allows storing gift cards, loyalty card and special offers. According to PYMNTS, “Android Pay is compatible with roughly 70% of the Android phones currently in the U.S. “ and, with Android occupying 51.6% of the US smartphone market, you never know how will this mobile wallet battle turn out to be.

It wasn’t long before Apple came back to the spotlight. A few weeks later, on October 1st, Apple launched its new operating system iOS 9. Among new devices such iPhone 6S and a new Surface Pro competitor (iPad Pro), this new update brought a makeover from Passbook App to Apple Wallet, a new loyalty program and EAN 128 codes for digital passes. Dunkin´ Donuts, Walgreens Balance Rewards, MyPanera, among others brands are already supporting these new iOS 9 features.

Right after the launch of Apple’s new iOS, Android Pay pushed a new ‪loyalty program which allows its users to buy cheaper Cokes after the purchase of full price Cokes at vending machines. According to PYMNTS, “the move has been widely applauded by mobile watchers, who note that Google is going the extra mile to help users build habits around phone use but giving them an easy and literally rewarding way to build the habit.”.

Apple continued expanding Apple Pay with the launch in Canada and Australia in November. Jennifer Bailey, Apple’s vice-president for Apple Pay mention to CBC “the company is starting with American Express in Canada and Australia because it’s both the card issuer and the payment-network operator so co-ordination is easier“, meaning that Visa and Mastercard users still have to wait for compatibility. However, back to 2014 and according to the Nilson Report, Amex users accounted only for just 5% of Canadian spending and 17% in Australia, so the outcome is still being figured out.

For Apple next countries will be Spain, Hong Kong and Singapore during 2016, while for Google the next target is Australia.

 

With all these launches and features upgrades, Passworks have been evolving as well. Using Passworks platform it is now possible to create passes with EAN 128 code with an alternative code for iOS 8 users and also to deliver mobile passes through CSV file, Email and SMS, which makes it possible for brands with different types of CRM to create mobile content. Another obstacle that usually stands in the way of brands’ campaigns is the POS implementation and technology compatibility issue, due to the fact that most of scanners only read a certain type of code, which made it impossible to create marketing campaigns that couldn’t be redeem. Henceforth, Passworks team developed an App called Passworks Scanner, available for both Android and iOS that enables Passworks’ users to use this app to redeem the passes and monitoring the campaign. Also, Passworks developed its own wallet app, which enables Android users to experience the same Apple’s Wallet usability. Finally (wow, it was a full year!), Passworks is having a work-in-progress makeover, which means that during these next few months, there is going to be a lot of improvements, as seen by the new already implemented design.

 

With the emergence of this new mobile wallet ecosystem, leaded by Apple Pay, Google Wallet, Android Pay, Samsung Pay and PayPal Wallet, this means a great opportunity for brands to invest because not only it is increasing exponentially the visibility among users but because it is starting to change other markets, such as banking, and become mainstream.

According to Business Insider, “Apple announced a number of forthcoming changes to Apple Pay, including synchronization with rewards cards”, which means that marketing is even more embedded on these interactions and that these digital channels provide a relevant experience for consumers and opportunity for brands.

There is a great concentration on the mobile business, whether in payments, marketing or advertising. 2015 is not yet over and the numbers showed by EConsultancy are already showing a “10% increase in paid search advertising spend compared with last year, with all growth coming from ads on mobile devices”. Nevertheless, the outcome is always dependent from brands’ marketing strategies, context and how well do they really know their consumers’ behaviors and engage with them. More and more there is no way to escape the premise that “mobile can no longer be viewed as a separate channel”.

 

The bottom line is that brands must put the consumer at the center of their digital strategy because location-based mobile marketing drives multi-channel conversions, offline actions and consumer engagement, as can see on the Warehouse’s case study: “Since moving our coupons to wallet, we’ve seen significantly increased top-of-mind visibility among consumers, and we expect to achieve seven-figure sales results from our investment in 2015”.

Tapa + Champagne – a digital offer from Veuve Clicquot!

¡Veuve Clicquot te invita a una copa y una tapa con tu acompañante!

¡Descarga el passe digital y aprovecha!

Veuve Clicquot invites you to have a tapa and a glass of champagne with a special someone!
Download the digital offer and enjoy! 

¡Si estás en Barcelona y quieres aprovecharlo, descarga el passe digital en tu smartphone!
Abre el link https://passworks.io/p/ZDw3zj3QTQ en tu móvil o selecciona la imagen para lo descargar:

strip Veuve Clicquot Barcelona - Passworks

¡Si estás en Madrid y quieres aprovecharlo, descarga el passe digital en tu smartphone!
Abre el link https://passworks.io/p/P7p8uLKaLw en tu móvil o selecciona la imagen para lo descargar:

strip-Passworks--Veuve-Clicquot-Madrid

¡Si estás en Tenerife y quieres aprovecharlo, descarga el passe digital en tu smartphone!
Abre el link https://passworks.io/p/GYdN3W_Ing en tu móvil o selecciona la imagen para lo descargar:

strip-Veuve-Clicquot-Tenerife---Passworks

Passworks Wallet: One for all and all-in-one!

Passworks Wallet gives to consumers the benefits and the same experience of Apple Wallet, allowing to store digital passes such as mobile coupons, event tickets, loyalty or store cards and boarding passes on Android devices with ease. And it also works offline.

Mobile wallets, such as Apple Wallet, brings great opportunities for brands to engage and communicate with their customers. On top, Apple Wallet (previous named as Passbook) is a native App which means that all consumers with iPhone have it and can automatically receive direct digital content from brands into their mobile phones. For Android users, the experience is not quite the same since Android Pay is not a native App, meaning that consumer with Android smartphones need to install a Mobile Wallet App to have access to the digital content.

Passworks Wallet
Passworks Wallet — The mobile wallet for Android users

That is why we developed our own wallet for Android:
Passworks Wallet.

For those who want to know more about the App or to create content for mobile wallets, you can always write us! 🙂

O cupão digital da Portugal Wine Room tem promoções exclusivas!

Faça download do cupão digital da Portugal Wine Room no seu smartphone
para ter acesso a promoções exclusivas!

Clique neste link: https://passworks.io/p/Nbv2SYq3PQ
ou na imagem para beneficiar já! 🙂

O Natal está já à porta!! 😉

strip Portugal Wine Room - Passworks

PS: Este é só um dos descontos!! Se instalar o passe no seu telemóvel ficará a par de mais informação!

Aproveite! Boas compras e Boas Festas!

Offer your friends & family a Helipass tour!

Helipass, the french helicopter tours company went mobile and is promoting a considerable discount offer for mobile wallet pass users!

Helipass, la compagnie Française de vente et de réservation en ligne d’activités touristiques hélicoptères est en train de communiquer une offre exceptionnelle à ses clients à travers les portefeuilles électroniques.

strip Helipass - Passworks

Click on the image or here: https://passworks.io/p/Cjq1aaRxjw to download the pass and benefit from the promotion.

Vous pouvez téléchargez le coupon ici: https://passworks.io/p/Cjq1aaRxjw  pour bénéficier de la promotion ou en cliquant sur l’ image.

 

Passworks & Echangeur, a brand new partnership

Passworks is proud to announce a new partnership, this time with Echangeur, a French technological and marketing center for customer relationship management.

L’Echangeur by BNP Paribas Personal Finance focuses on innovative technologies applied to commerce.

The article from the month of October explains the benefits of mobile wallets such as Apple Pay, Android Pay and Samsung Pay versus a retail app.

The agency relates the example of Guess as well as the ease of use of creating mobile marketing campaigns in 5 steps.

For more information, please contact us @ hello@passworks.io.

 

 

Passworks continue d’accroître ses partenariats, cette fois-ci avec Echangeur, centre d’innovation technologique et marketing de BNP Paribas Personal Finance en France.

Echangeur offre à ses clients une gamme de solutions dédiées à la relation client en s’inspirant des meilleures pratiques de la distribution et des nouveaux usages consommateurs.

La lettre du mois d’ Octobre de l’ agence explique les avantages des portefeuilles électroniques Apple Wallet, Android Pay, Samsung Pay, versus une application de marque pour un consommateur. 

L’agence reprend notamment l’exemple de la marque Guess qui a utilisé la technologie pour communiquer sur le long terme avec ses clients.

Nous vous laissons profiter de l’article et si vous souhaitez nous contacter, écrivez-nous à hello@passworks.io

Vodafone can be on your mobile wallet now!

Prepare yourself for the 20th and 21st of November!

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Vodafone Falla Club just launched a mobile wallet campaign in Doha, Qatar for the Wild Khaleeji Regional Parkour Tournament event!

Download the pass to know more.