Vodafone can be on your mobile wallet now!

Prepare yourself for the 20th and 21st of November!

Vodafone Falla Club just launched a mobile wallet campaign in Doha, Qatar for the Wild Khaleeji Regional Parkour Tournament event!

Download the pass to know more.

Passworks had a makeover!

Passworks.io is re-making its website in order for become clearer for its customers!

Now it is possible to better understand what we do, how we do it, how the technology works and, more importantly, how you can benefit from us. Feel free to wonder around our Homepage, to know how this service better suits your business and, also, our “How It Works” page to get an overview on both consumer and brand experience.

We are continuously working on improving or services & communication so don’t hesitate to take a look and, if you need anything, contact us! We are happy to help! 🙂

How are you communicating your offers this Christmas?

With Passworks, you can easily communicate into your customers’ smartphones.
Create a digital coupon with your offer and distribute it by Email, SMS, Facebook or printed ads.

Your customer can click on a link or scan a QR code to download the coupon into the smartphone.
This opens a new communication channel for your brand.

Remind your customers about the offer when they are near your store due to the location-based notifications.

And remember, you can send push notifications at any moment and even update the content in real-time after Christmas to communicate Winter Sales!

Passworks Mobile Marketing is ready for iOS 9! Are you?

The new iOS 9 is here and running on your iPhone, bringing impressive new features and refinements at every level. With iOS 9, Passbook has been rebranded as Apple Wallet, bringing the whole mobile wallet concept into your iPhone.

What´s new on Apple Wallet?

From Passbook to Apple Wallet

The evolution of Passbook to Wallet offers full Apple Pay integration bringing to front and center the idea of a wallet on your phone, allowing iPhones to make secure and effortless payments at contactless points of sale, by combining ground-breaking NFC technology and Touch ID. Currently, Apple Pay is already available in the US and UK.

Digital Loyalty Cards Integration with Apple Wallet

Passbook already allowed to store your boarding passes, tickets, rewards cards, and more. With Apple Wallet, exists a new intelligence layer, which means that passes and Apple Wallet will better work together to provide users a more convenient system for coupons and digital loyalty cards.

With the help of Apple Wallet, Apple Pay will know exactly what card you need when you are in a store and automatically presents the right option. These new features are already being supported by Dunkin´Donuts, Walgreens Balance Rewards, MyPanera, among others. Soon, you will also be able to use your store credit cards whilst getting all the benefits by using Apple Pay.

This integration between Apple Pay and Wallet creates an opportunity for brands that invest in mobile wallet marketing because these digital coupons, store cards and loyalty cards will become much more relevant. With Passworks, you can easily integrate your loyalty or store cards with Apple Wallet.

Passes supporting EAN 128 Barcode (1D Barcode)

One of the biggest changes with iOS is that it allows the usage of 1D barcodes with the support of the EAN 128 barcode format. This was one of the retailers’ major requests, due to most of them only having 1D-capable barcode readers, which would imply an investment into 2D-capable barcode readers, if 1D was not supported.

Passworks has already upgraded its platform to allow for the creation of passes that leverage the 1D barcode format. Now, customers can create passes with the EAN 128 barcode for iOS 9 and above users, while choosing a fallback barcode for users with iOS 8 and below, which cannot display 1D barcodes.

Integration of mobile wallet content with iAD

Another great news for marketers is that Apple Wallet will now allow companies to send mobile wallet content through iAD, Apple’s mobile advertising platform. This new functionality is called Offers.

As mentioned on Apple iAD news, “Offer is a suite of services for marketers who want to develop customized dynamic messages, such as mobile coupons, that consumers can save to Apple Wallet, which is pre-installed in every iPhone”.

Currently, using Passworks platform, marketers can already distribute their mobile wallet content to their target audience through their ad campaign on Facebook or Twitter, via email or messages. With this feature, consumers can easily add their Pass into Apple Wallet by just clicking a button.

Learn more on how you can start using mobile wallets for your business and engage with your consumers in real-time, with location relevant targeting, here.

Rencontrez Passworks au PICOM!

Passworks est une plateforme qui permet aux marques de créer du contenu sous forme de coupon digital vers les portefeuilles électroniques (Wallet, Android Pay, Windows wallet).

Destaque-se na Vogue Fashion Night Out

A Vogue Fashion Night Out está quase a chegar e, com o Passworks, pode facilmente comunicar de um modo inovador as suas ofertas através de um passe digital geo-referenciado que é instalado no telefone dos seus clientes.

Deste modo, pode gerar mais tráfego para as suas lojas, enquanto que os seus clientes ficam a par das suas ofertas e onde as pode encontrar nessa noite especial.

Posteriormente, pode continuar a usar esse cartão como meio de comunicação e interacção em constante actualização. (Para além do mais, apenas paga os passes instalados!)

Quer saber mais? Temos todo o prazer em explicar melhor, contacte-nos!

The Questions Behind Mobile Wallets

Since the launch of Passworks several questions regarding the technology and the usage of the platform arose. We listed what are the most common doubts or questions that have been asked:

“What is Passbook? And what is it for?”

Passworks has been present in several marketing, retail and technology events as an exhibitor to show and explain how our technology works. Typically, Passworks generates huge interest from the visitors and a decent percentage have heard about Passbook application. Nevertheless, the majority of the visitors do not know or understand what is the purpose of Passbook and there are many questions about it: ”I have this app on my iPhone but I never use it. I don’t know what is it for.”.

At Passworks, we face this double challenge of having to demonstrate the benefits of our platform and technology, but also to go back and explain the concept of mobile wallets and Passbook.

Passbook is an Apple application, launched with iOS 6 on September 2012, pre-installed in all iPhones and iPod touch devices that allows users to store coupons, boarding passes, even tickets, store cards, and starting with iOS 8.1, credit cards, loyalty cards and debit cards via Apple Pay.

“Do I have to download an App?”

Many people believe that there is the need to download another App in order to have access to the mobile coupons, membership passes, tickets, etc. Incorrect. Passworks integrates with existing several wallet Apps, such as Passbook or Pass Wallet, in order for the user to just easily add the pass into that app.

“How do I receive the pass into my phone?”

This question is asked several times at the beginning when people start to understand the huge benefits that the technology brings.

Passes can easily be distributed into the users mobile via email, SMS, MMS, web links, integration with social media, an App or through scanning a QR code.

“Does it send trigger location-based notifications?”

Passworks technology enables brands to associate locations and messages to a specific pass, in order for the customers that has the pass installed receive a push-notification to remind them about the pass content when they are close to the pre-defined location.

“Can I insert unlimited locations to the platform?”

Unfortunately, the technology itself limits the number of locations to 10 places. Nevertheless Passworks developed several alternatives for bigger clients that wish to add much more locations.

“How Can I redeem the voucher?”

The brands have the possibility to add to the pass a barcode, that can be a QR Code, PDF 417, EAN 128 or Aztec. This code allows brands to count the number of passes issued and also can be read at point of sale via a classic POS scanner or using Passworks technology that includes a Scanner App or redeemer web page.

“Which KPI´s can I measure with the Passworks?”

KPI´s are an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. Passworks understands that it is essential to provide a solution for brands to measure their campaigns.

Using Passworks platform you can access to several data regarding your campaign, such as number of passes download, installs, active passes, how many people have delete the pass and much more. Inclusive, If you decide to create personalized passes, like a membership card or a store card, you can even know the exact behaviour of each customer.

Those are the most common question, but if you have any other doubt don´t hesitate in reaching us at hello@passworks.io. We are here to help!

Nevertheless, have in consideration that the usage of Passbook is very different from country to country. As an example, in the United States Passbook is broadly used for mobile coupons, store cards and boarding passes. While in the UK the technology is on a more initial phase.

But the feedback we received from our customers and partners on the technology and Passworks is great. No doubts about the increase and growth of mobile wallet marketing that will allow brands to better engage with their customers in real-time and based on their location.

My Summer Internship at Passworks

I have finished my degree in informatics this year, in June, and I always wanted to find out how it is to work at a startup. Searching for an opportunity, I applied to the Faber Ventures Summer Internship and I got accepted! I selected Passworks as the startup where I wanted to pass my Summer working because it was the one that I most identified with.

During the first week of the Internship, things where going a little bit slower. I was getting familiarized with what was already made and with the technologies that were being used. However after that I got full autonomy to work in the project, which is great because not only it gives a lot of responsibility and empowerment but also provides me a sense of ownership of the project.

It has been a great experience and it has exceeded my expectations. I like the atmosphere and the team is pretty awesome. Right from the first day they helped me feeling integrated within the team and since it is relatively small I got the opportunity to meet everyone.

So far I’m working with cool technologies that where unknown to me such as Beacons, Ruby and some Big Data tools like Apache Spark, so that I’m learning a bit more everyday, which I find challenging.

The pressure is constant because I like to show results, but most of the time I spent is searching and trying the different approaches to solve the problems I face, which sometimes it’s a hard task since the technology is relatively recent.

To sum up, I found out that working at a startup is something that I really like, besides I got the chance to work around a theme that is also related with the MSc that I plan to follow.

by Luís Alves

Paez & Passworks – A Visual Case Study

Over the last few months Passworks has been working with Paez, a worldwide shoes brand born in Argentina.

In January, Paez launched a campaign in Portugal which with new campaigns it will be updated with new information, alerting the customers who previously downloaded the pass. For portuguese readers, if you wish to have access to this pass and consequentially to the pass updates, just click here.

With this case study we share our experience together, with numbers and a visual flow of how Paez created their first mobile coupon:

Adtile introduces FireMotion

Our good friends Adtile just launched an incredible mobile advertising product called FireMotion and we were so happy for them we couldn’t help ourselves to share their amazing news so we show you their Press Release about FireMotion. You can read it here.

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On the 11th February, Adtile Technologies announced mobile advertising industry’s first multi-sensor mobile engagement platform, FireMotion. This new mobile ad platform works like a lightweight operating system bringing motion technology to mobile advertising. As part of FireMotion, Adtile Technologies partnered with Passworks and Two Tap, two leading companies in the mobile commerce space, to ensure a seamless purchasing and reward experience on smartphones.

FireMotion’s proprietary technology accurately tracks the phone’s positioning and velocity, which allows the phone to function as an extension of the person. FireMotion gives advertisers a new set of creative tools to use in mobile advertising campaigns.

“People find most mobile ads are ineffective or annoyingly disruptive. That is because most of those ads are designed for desktop and don’t take advantage of the incredible sensory hardware already in smartphones.”

“My goal at Adtile is to help brands create the kind of advertising that creates human connections. I want to change the quality of mobile advertising and deliver fully integrated approach.”

—Nils Forsblom, CEO and founder, Adtile Technologies

The response from ads using Adtile’s FireMotion has been very positive. The initial reports show over 30% engagement rate and an average of 23 seconds of participation time with over 6% click-through rate, which are some of the highest rates in the online and mobile advertising industry.

Although higher click-through rates are essential for mobile ads, Adtile Technologies wanted to remove any barriers to purchase by partnering with Passworks and Two Tap to create one of the simplest mobile engagement options available today. FireMotion ads can seamlessly connect to a universal shopping cart, Passbook, Google Wallet or Payments. A person who interacts with a FireMotion mobile ad can purchase the product in the ad instead of going to a different webpage, keeping the entire purchase and payment process extremely simple.

“The launch of Adtile’s new platform is a great compass for established advertisers who want to take full advantage of mobile capabilities, and Two Tap is very excited to power e-commerce interactions on the new platform.”

“FireMotion’s integrated approach will offer new and rich tools to build experiences that are vital to brands that want to stand out in the bland mobile banner ad-space.”

—Raz Roman, co-founder, Two Tap

Instead of spending a lot of time and money developing new sensor enabled mobile ads, FireMotion ad builds will be available through the password protected Adtile Motion Store. This online store will feature unique motion ad interactions that can be used by brands and agencies by simply incorporating design and storytelling into the flow. These result-proven ad builds incorporate very specific interface design and developer guidelines for quality and constraint purposes. All FireMotion ads must be approved by Adtile Technologies for quality assurance. Brands can also work directly with Adtile Technologies to create specific designed ads as well.

About Adtile Technologies

Located in San Diego, California, Adtile is a pioneer and developer of multi-sensor advertising technology for smartphones and tablets. We are working with leading technology companies and Fortune 500 brands. Adtile is on a quest to transform mobile advertising. We believe the best way to revolutionize mobile ads is to create an entirely new design that embraces the needs of mobile users by making it part of the user experience. We’ve created a mobile-first advertising solution from the ground up—challenging assumptions about how ads work and redesigning it for a world on the move.

More information is available at: www.adtile.me.

We’re also today introducing FireMotion, a new innovative mobile ad platform. Read more from our blog: http://t.co/0l13i9Z5CH

— Adtile (@AdtileHQ) February 11, 2015