Mobile Wallets Archives

Passworks Resources and Documentation

To help you get the most out of Passworks Mobile Wallet platform, we have created Passworks Resources to provide information on specific relevant topics.

Passworks REST API

Passworks REST API for Mobile Wallet projects is a simple and intuitive solution to create, manage and distribute Apple Wallet and Google Pay passes.

Passworks provides a complete set of tools, documentation and other resources that enable you to create passes and manage them via our API with ease. Passworks latest version of the REST API documentation (https://api.passworks.io) can be found in GitHub.

Try to figure out the common objects that you can create using the API, such as assets or passes, and also how the authentication and pagination works. We recommend you reading the following additional documentations:

Passworks Frequently Asked Questions

We have been collecting the most frequently asked questions from our prospects and customers, and have decided to create a page with all informations, frequent questions and concerns related to common knowledge gaps.

The Frequently Asked Questions (https://help.passworks.io/) can be found at Passworks Documentation page and is divided by specific topics.

Apple Wallet: Information on what is Apple Wallet, how it works, type of digital passes, characteristics of the technology and much more.
Google Pay: Introduction to Google Pay, how it works, type of passes, characteristics of the technology, how it differentiates versus Apple Wallet and much more.
API: Information on how Passworks REST API works and how to use it.
Quickstart & Miscellaneous: Access to generic questions on Mobile Wallets and Passworks Mobile Wallet platform works.
Security: Provides a high level overview of the security practices that Passworks puts in place to keep our customers data protected all time.
Authentication: Passworks supports two factor authentication by using one-time password and also supports SAML for single sign-on.

Want to know more about Mobile Wallets and Passworks? Contact us today and let’s talk!

APPLE WALLET NEWS WITH IOS 9.3

Apple just launched the new version of the operating system: iOS 9.3. Despite not being spoken on March 2016 Apple event there were small changes/improvements on Apple Wallet.

App Icon

Apple Wallet has been an amazing channel for brands to engage with their customers and one of the features was allowing brands to promote their App at the back of their passes.

With the new iOS 9.3, if a brand integrates the App with the pass, the App icon will also appear on the bottom left of the front of the pass where previously was the share icon

If you tap on the icon one of two things will happen; if the App is already install it will automatically open, otherwise you will be directed to the App store to download the App.

Share Link

Since the begging of Apple Wallet on the bottom left corner of the pass there was share icon. By tapping on that icon users were allowed to share their pass via message, mail or airdrop.

In iOS 9.3, and covered by previous point, the share icon has been removed and now appears on the back of the pass as a link right bellow the Automatic Updates and Suggest on Lock Screen.

HOW TO DELIVER A PASS INTO YOUR CUSTOMER MOBILE WALLET?

A Mobile Wallet Pass can take the form of a membership card, a boarding pass, a coupon, an event ticket, a store card and others.

It is really easy for a customer to install a Mobile Wallet Pass. The most common ways to distribute it are shown below.

EMAIL

You can distribute your mobile pass by sending an email to your customers with the url link, a .pkpass file or the QR code of the mobile pass to be scanned.

SMS

Communicate the url link of your pass via a text message.

MARKETING MATERIALS

Insert the QR code of your pass on your marketing materials for customers to install the pass directly into the mobile wallet, once they scan it.

WEBSITE

Enable customers to install your mobile pass directly from your website by adding a add to wallet button (mobile) or a QR code to be scanned (desktop).

MOBILE APP

Allow your customer to store a mobile pass directly from your mobile app.

SOCIAL MEDIA

Integrate and communicate your pass from mobile social media platforms such as Facebook or Twitter

On-Going Conversation & Customer Engagement

Mobile Wallets allow to start on-going conversations with your customers by managing the wallet pass. With the ability to do real-time pass updates, you can refresh the content of the pass frequently according to your brand strategy, so your customers always have an up-to-date pass and keep it on their mobile device indefinitely.

Paez, an international Argentinian shoes brand, provides exclusive value to their customers through Paez mobile wallet pass.

Paez first mobile wallet pass

Paez wallet pass is regularly updated to communicate new campaigns and deals, while giving Paez a powerful on-going mobile engagement channel and the ability to amplify an offer when it real counts. In this way, Paez is giving to their customers the opportunity to get the most value of their shopping experience.

Mobile wallets are proving to be a great tool to improve customer experience and delivering sales growth. Paez is already on-board with happy customer and great results!

SMARTPHONE USERS WANT REAL-TIME PROMOTIONS

Mobile is fast changing the retail landscape, specially when it comes to real-time promotions. Accenture^* surveyed more than 10.000 adult smartphones users worldwide, who shopped both in-store and digitally for the past 3 months.

Consumers use their smartphone when shopping and receiving real-time promotions is one of top smartphone retail services they desire.

Nearly half of smartphone user worldwide said they can´t wait to receive real-time promotions from retailer on their smartphone device. Also, 42% said they want the ability to credit coupons and discounts automatically.

Despite the majority of the respondents mentioned they want to receive real-time promotions, the fact is that only 7% of worldwide retailers are offer that service to their consumers.

Retailers understand the benefits of higher mobile engagement and Mobile wallets are one of the methods that retailers can have to give to their customers what they want. With Mobile Wallets, such as Apple Wallet or Android Pay, retailers can send to their customers’ real-time promotions and offers without the need for an App.

By taking advantage of the non-payment side of Mobile Wallets, the retailers can create a Perpetual Coupon that once is installed on the smartphone opens a real-time communication channel between the retailer and customer.

The Coupon can be updated in real-time with new promotions or offers according to the retailers’ strategy.
Directly send a notification to the customer´s lock screen alerting them of the new promotion.
Creates geo-fences and/or beacons that tie for a more personalized experience.

^* Source: Accenture February 2016 “Retail customers are shouting – Are you adapting?”

The new Passworks platform is here!

At Passworks our customers are always our focus, and as a result, we’ve just released the new version of our platform. Many of you have already experienced the new platform and be sure we appreciated all the feedback received.

Aside of many small improvements, the new platform brings:

A cleaner and more intuitive interface to design the passes and roll out the campaigns;
New features adding even more value to what our customers are already doing, including CSV file integration, EAN128/GS1 – 1D barcode integration, among other features, and preparation for upcoming releases;
New pricing model with monthly and yearly subscriptions in order to give you control over your campaign’s budget and, of course, with everything included (unlimited push notifications, pass updates, etc);
Several new functionalities were added to our API: https://api.passworks.io;

The right moment for Mobile Wallets…

The shift to mobile is definitely happening in 2016! For more information or support to create your mobile coupon campaign contact us.

Have a great week! 🙂

*Sources: Forrester’s Consumer Technographics Financial Services Survey; NCH Marketing Services & State of the Mobile Coupon Industry report by Koupon Media

Passworks at RBTE 2016!

Passworks team will be present again at the RBTE event on March 9th & 10th at Olympia, in London!

Feel free to contact us to arrange a speed dating meeting or come by and visit us at stand 159 to further discuss what are the new features of mobile wallets and Beacons! We will be happy to meet you! 🙂

Unibail-Rodamco & NUMA Accelerator program

On Friday 19th of February, Passworks applied to the Unibail-Rodamco and NUMA Accelerator program. You can find more about at the retail accelerator program.

Unibail-Rodamco is the Europe’s leading listed commercial property company specialised in managing shopping centres in the main European capital cities. They partnerships with NUMA, which is the first french incubator for technology startups. The program will last for four months and the six chosen startups that will be selected will have access to the team and portfolio of Europe’s leading commercial property company. A great opportunity!

At Passworks, we believe that tour technology can help Unibail-Rodamco clients to do on-going communication in real-time and based on location with their customers through mobile wallet content, such as discounts, loyalty cards, event tickets without the barrier of having to install an App.

With Passworks, clients can Improve the customer experience in-store while creating a direct communication channel with customers enabling visibility gain, store traffic and increase sales.

Wish us Good Luck!

#Unibail-Rodamco #NUMA #retailaccelerator #mobilecontent #UR-link.fr

It´s official, Customer Experience is in Charge

Customer experience emerged in 2014 as a top priority for marketers. In 2015 gained its momentum. Now, it is the main priority for marketers.

Adobe Digital 2016 Trends Report tells the customer experience story. The report shows that top marketers talked about their most exciting opportunity, and the top three answers were i) “optimising the customer experience”, ii) “creating compelling content for digital experiences” and iii) “data-driven marketing that focuses on the individual”.

Customer Experience

Other important key findings on the Digital Trend Report include:

Customer experience remains a top priority and is now defining other priorities;
Marketers’ strategic priorities for 2016 are very much centred on data, but more than 1 in 3 report difficulties in attracting and keeping analysts;
Increased collaboration between creative and marketing will benefit customer experience optimisation;
Personalisation and content optimisation are the highest priority digital-related areas;
Mobile remains a top-3 priority for more than half of the respondents.

Meaning that Marketers in every sector are embracing this new customer experience reality.

And while it brings new challenges, it inspires creativity, enthusiasm and success.

Mobile Wallet Marketing is a key tool to allow Marketers to put their customer at the center of their mobile marketing strategy and deliver a best in class customer experience while being capable to make data-driven decisions and activities.

We now support Save to Google Pay

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