Passworks Wallet gives to consumers the benefits and the same experience of Apple Wallet, allowing to store digital passes such as mobile coupons, event tickets, loyalty or store cards and boarding passes on Android devices with ease. And it also works offline.
Mobile wallets, such as Apple Wallet, brings great opportunities for brands to engage and communicate with their customers. On top, Apple Wallet (previous named as Passbook) is a native App which means that all consumers with iPhone have it and can automatically receive direct digital content from brands into their mobile phones. For Android users, the experience is not quite the same since Android Pay is not a native App, meaning that consumer with Android smartphones need to install a Mobile Wallet App to have access to the digital content.
Helipass, the french helicopter tours company went mobile and is promoting a considerable discount offer for mobile wallet pass users!
Helipass, la compagnie Française de vente et de réservation en ligne d’activités touristiques hélicoptères est en train de communiquer une offre exceptionnelle à ses clients à travers les portefeuilles électroniques.
Proximity marketing is at the tip of every respectable marketer’s tongue. The real question behind this coined expression is How can I impact my customers at a specific location near my store or in the store itself?
Juniper’ research provides and answer to this question, showing that in-store beacons (one of 2015 most known proximity marketing technology tool ) have consistently generated high redemption rates. As an example, Hong Kong based CTF jewelry chain saw redemptions rates approaching 60% resulting in a huge sales uplift.
Another example is Macy´s. Macy’s has deployed more than 4000 beacons in-store. Considered one of the leaders in mobile shopping in the US, they offered an in-store experience where shoppers had multiple chances to win prizes by playing the mobile-enabled Macy’s Black Friday Walk In and Win game, triggered by beacons.
“From welcoming customers to our stores as they arrive to providing more relevant messaging and special offers based on their location in the store, we will aim to better engage with shoppers through the use of beacon technology via the Macy’s App, in order to provide our valued customers with an even better, more personal shopping experience,” Mr. Veras said Macy´s Director of National Media Relations according to the Mobile Commerce Daily Magazine.
ItWire and MediaPost Magazine predict massive growth in the next 4 years: almost 2 Billion coupons delivered with beacons! Not bad for a little device that measures 3cm!
But the good news is that beacons can also be associated with mobile passes that can be installed on Apple Wallet (previously named Passbook) or other mobile wallets. A beacon can trigger a notification from the digital pass to remind customers of a promotion at a specific location. This location-based feature allows brands and retailers to either skip any type of App backend integration or to reach customers that don´t have their App installed.
In a world where we can download and add into our smartphone all sort of things, such as music, books, etc., doesn’t it makes sense to have that same with event tickets?
The waiting for a post delivery of the paper ticket, having to print a ticket beforehand or to go somewhere to pick them up can be a hindrance in an age where time is increasingly important.
The promise of digital wallets can change all that, and with Passworks you can create a pass for an event, turning a paper ticket in to a digital ticket, allowing the user to safely and easily keep it on his smartphone.
Once a pass is created it’s easy to distribute it to customers via email or SMS, with a straightforward link to open and add the digital ticket into their phone in Passbook, to be kept until it’s needed on the day of the event, be it a movie, concert, museum, sporting event etc.
The convenience of not having to carry around a physical ticket makes the whole process of buying and attending an event that much easier for the customer. There’s no longer the worry of losing the ticket or the hassle of having to find it in your wallet, not to mention the printing costs saved by all the new process.
The most impressive aspect of a digital pass over a paper ticket is that fact that it’s dynamic, meaning it can be updated with new information in the lead up to the event or to send a reminder the day before. That pass is also fraud-protected being each digitally signed.
The fumble around in your pocket in the queue is also eliminated via location-based technology implemented in the pass to appear on the users’ lock screen when they are in the proximity, further aiding an easy, stress-free way to store event tickets.
Digital event tickets make it even easier for event organisers to manage their customers as you can easily track their demographics as information is sent back to them from the pass, increasing understanding of their actions and behaviour.